Collider Alumni startups Frenzi and Threedium merge!

This week Collider alumni Frenzi Media and Threedium started operating as one company.
It was a love-at-first-sight moment once they joined forces to collaborate on their first joint activation back in March 2018. Ever since the two teams were working together in total sync for all major breakthroughs. Here is a list of what they initially built together since 2018:

APOEL FC
Neutrogena
Elite Crackers
Sainsbury's Wine Finder
X2 BMW AD

The philosophy and culture remained conjuring throughout and as a landmark moment in both of the companies short history there is decided to merge the two entities together. The strategic approach was rather simply. Frenzi Media will bring a strong advantage on the commercial side of the company, whilst Threedium will continue pushing the boundaries on the tech side.

“Frenzi Media is excited to complete the merger with Threedium to pursue our mission of optimising online buying experiences for brands and fulfilling our common ambition of Democratising 3D Web Technologies to everyone ” Frenzi Media founders, Mike Charalambous and Kyriacos Kyprianou commented.

The main goal has always been – and remains – to bridge the gap between expectations and reality online and help create more lifelike online shopping experiences.

Frenzi Media was part of the Collider UK Class of 2017 and Threedium was part of the Collider UK Class of 2018. Threedium also spoke on the Demo Day 2018 of Collider Amsterdam.

Selection Day: The Next MadTech Startups?

Selection Day has now been and gone – it was huge success, with lots of investors and brand partners in the room to help us make the decision. We have now picked our final startups and will announce this once final due diligence has completed.

Thank you once again to all those who invested in our Class of 2017 cohort – we’re super excited by the final group and where they’ll head from here onwards.

So from here on... watch this space. We've got a bunch of new startups we can't wait for you to meet!

What Countries Are MadTech Startups From?

As we draw nearer to the application deadline for our Class of 2017 – and yes, we're pretty excited – we're once again amazed by some of the ideas coming through from MadTech startups. Searching for the very best in MadTech is our number one priority – in fact, you can see a little more about the processes we go through here, and how successful it's been here!

But have you ever wondered where the majority of MadTech startups are based? Is there such thing as a majority? Then wonder no more and check this out.

Here are the countries so far...

If maps aren't really your thing, then fear not – we can do lists too.

Austria, Bangladesh, Belarus, Bulgaria, Chile, China, Colombia.

 Czech Republic, Egypt, Finland, France, Georgia, Germany, Hong Kong, Hungary.

India, Indonesia, Iran, Ireland, Israel, Italy, Kazakhstan, Lebanon, Netherlands, Nigeria.

Pakistan, Portugal, Russia, Slovenia, Spain, Turkey, Ukraine, United Arab Emirates.

United Kingdom, United States.

The Class of 2016 Training Partners are Here

With months of pre-planning, the Class of 2016 is ready to join the Collider team and begin their journey in London. The founders began their four month intensive Academy in December to culminate in a March Demo Day. From workshops, to speed dates with key decision makers within brands and agencies, to hours of one on one coaching, the founders will have met 100+ individuals in the marketing and advertising space, and spent 50+ hours in sessions. The Academy is designed to enhance these early-stage founders with the knowledge they need to build out scalable businesses in 2016. Highly tailored to the demands of creating a business brands and agencies can work with, the programme is tailored to fit the needs of founders ready to scale.

In the first month of intensive academy, we work with three fantastic training partners. Source provide a lean foundation for the startups to think about building scalable products, True & North for sales fundamentals when working with big brands and agencies, and Insight Coaching provide the interpersonal skills necessary to inspire confidence when trying to close a deal. These dedicated individuals provide their time and energy to help the startups better achieve their goals in a shorter amount of time.

David Clayton says;

"Working with Collider is a natural fit for True & North. Collider are the experts at identifying media and advertising startups relevant to brands, agencies and media owners. True & North support start-ups, brands, agencies and media owners in demonstrating business value to their respective clients. Through 2016 I'm most excited about empowering Collider's startups with the mind-set and approaches to agree sustainable business relationships with great clients."

Tambo Silavwe of Insight Coaching London says;

"Working with Collider is always great. Being part of the process they take their cohort through is always exciting, not everyone can do it how they do."

One Month to the Class of 2015 Demo Day!

Clear your calendar - it's going down! The Collider Class of 2015 Demo Day kicks off on April 23rd at 2:30PM, and we want you there. No, we need you there. Because this is going to be the MadTech event of the year - and you are the people who make it extraordinary. Come see nine of the hottest Marketing and Adtech startups from around the world showcasing how they're changing the MadTech industry. 

The Class of 2015 has spent the past four months running from brand meetings to coaching sessions, to workshops on everything from Purpose, positioning and personality, to prising and praising (and business development, UX, UI, and hiring for ones not beginning with P). And they've made progress. From having just an MVP at the beginning of 2015, by the middle of Q2, they have trials lined up with some of the world's largest brands.

Catch a senior brand or agency creative, innovative startups or a seasoned Angel for a drink in the evening. It's going to be great.

Confirmed panellists include:

Sarah Wood, COO Unruly Media                                                                                     Emily Forbes, CEO Seenit

Paul Frampton, CEO Havas Media                                                                                   Rod Banner, Agent of Change

Gabbi Cahane, CEO Meanwhile