Collider Alumni startups Frenzi and Threedium merge!

This week Collider alumni Frenzi Media and Threedium started operating as one company.
It was a love-at-first-sight moment once they joined forces to collaborate on their first joint activation back in March 2018. Ever since the two teams were working together in total sync for all major breakthroughs. Here is a list of what they initially built together since 2018:

APOEL FC
Neutrogena
Elite Crackers
Sainsbury's Wine Finder
X2 BMW AD

The philosophy and culture remained conjuring throughout and as a landmark moment in both of the companies short history there is decided to merge the two entities together. The strategic approach was rather simply. Frenzi Media will bring a strong advantage on the commercial side of the company, whilst Threedium will continue pushing the boundaries on the tech side.

“Frenzi Media is excited to complete the merger with Threedium to pursue our mission of optimising online buying experiences for brands and fulfilling our common ambition of Democratising 3D Web Technologies to everyone ” Frenzi Media founders, Mike Charalambous and Kyriacos Kyprianou commented.

The main goal has always been – and remains – to bridge the gap between expectations and reality online and help create more lifelike online shopping experiences.

Frenzi Media was part of the Collider UK Class of 2017 and Threedium was part of the Collider UK Class of 2018. Threedium also spoke on the Demo Day 2018 of Collider Amsterdam.

The Mad World of MadTech: May Roundup

There's never a dull day in startup land, with May going down as a month of PROGRESS. We've seen impressive positions in rankings, our recent 2017 grads growing and achieving great challenges, thrown our own event for some of the UK's leading brands and of course, enjoyed a surprise or two...

 1. Good-Loop’s ethical ads displaying on The Londonist

Nothing can stop these guys who seem to be on quite the roll, and of course, we couldn't be prouder! Our recent grad, who was also winner of the Collider 2017 Demo Day, have secured several exciting achievements recently.

This time, Good-Loop's ethical ads are now live on The Londonist! You should really go check it out, especially given you'll be giving a donation to charity.

 2. Rate8 are stomping!

But that’s not all from our recent grads this month, as Avi, founder of Rate8 from this year's cohort, was selected as a Founder of the Future by Founders Forum.

Huge congrats to you Avi!

 3. Seenit to double team by 2018

The Seenit family keeps growing and growing… to the extent that next year, they'll be twice the size they are now!

As we're sure you've seen yourself, this team are really nailing it, and much comes down to Founder and CEO Emily's attitude, who understands the importance of having an inspired, motivated and engaged team, which is, needless to say, a key factor for success.

You can read more here.

4. Seenit and Pixoneye stopped Startups 100 list

Collider alumni in Startups 100

Seenit and Pixoneye have both been awarded deserved positions in the longest-running index of the best new businesses.

Huge congrats to both teams!

5. Brand Event was a not-to-be-missed one

https://twitter.com/ColliderGB/status/867083402029256704

It was a pleasure to be surrounded of some incredible brands in our Big Brand Event last week – we kept this intimate, with the ultimate goal of discovering the similarities between totally different brands (and their methods) when it comes down to innovation.

A huge thanks to dunnhumby, Diageo and BT for joining us in the panel, along with Iain from CampaignAmp, another of our 2014 alumni, who gave a brilliant startup view.

6. Beem shows off new logo!

Collider alumni Beem

Alumni Beem have a new logo and we love it! This fancy prism works as a perfect metaphor for the team as it represents their business idea and what their day-to-day looks like.

Such a nice symbol and even better story from Co-Founder Lee, riiiiight here.

The Mad World of MadTech: April Roundup

MadTech has many verticals, with April proving just that, going down as a month of awesome coverage, impressive awards and enviable partnerships. Check out our top four updates from the Collider alumni.

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1. Good-Loop's Amy named by BBC as an ‘entrepreneur women using tech for good’

Not only did Amy impress our audience on Demo Day, she's now stunned the BBC thanks to her inspiring storing on why she decided to fund her startup.

Shocked by the huge existent inequality between countries and with a background in advertising, Amy decided to try and make the world a better place using adtech. Good-Loop aims to make a real positive impact by rewarding viewers of video ads with donations to their chosen charities.

Such a great example to follow! Read more here.

2. Emily from Seenit wins Entrepreneur Award from ‘10 Digital Ladies’

Our very own class of ’14 alum are making us proud again!

This time Seenit Founder and CEO, Emily Forbes, was a main guest at the event run at google HQ celebrating women who have successfully launched their own digital business. And not only that, but she ended up being crowned the Entrepreneur Award winner of the year.

From a background in film production and with almost no digital experience, Emily has built into a £1.1m business in just three years.

Big congrats to you Emily! Read more here.

3. LivingLens partner with world leader in experience management

The new product LivingLens and Qualtrics are releasing together will allow organisations to form a better customer understanding, giving them the ability to tell their stories and share feedback, all thanks to LivingLens' rich video content ability.

Read more here.

4. Sonovate name Pixoneye as ones to watch

The Pixoneye team have been spotted on the '50 Fastest Growing Companies in the UK' list by Sonovate. Congrats!

The Mad World of MadTech: March Roundup

March was such a crazy month. So crazy, that we're posting this half way through April – we know, we know, oops. But needless to say, the amount that went on for our startups, both our recent grads (wahoo class of 2017!) and alumni was pretty impressive. So, without further ado...

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1. Huge bunch of our Startups spotted in KPMG MadTech Shift 100

MadTech is not only making our daily life more comfortable but also taking the lead in the current digital world. This is why KPMG has created ‘The Shift 100’ highlighting those entrepreneurs responsible for this new era we’re living in, with consumers being able to get far more quick, efficient and flexible services than ever before.

And whilst all of this industry development is incredibly exciting, party poppers and streamers went off in the office this March as a huge list of our alumni were selected as part of the MadTech Shift.

Big congrats to all of you! Read more here. 

2. We made it! Collider's Big Day was quite a success

The end of the month saw our annual Demo Day, which took place at the incredible Unruly offices.

Needless to say, it was PACKED, and with its unique commercial focus, we saw many brands from the likes of Microsoft, Yahoo and Ogilvy, impressive investors and awesome startups.

With our new-stye Demo Day, not only our fifth cohort startups pitched but some of our impressive alumni, ending with Good-Loop being crowned the winner of the popular vote.

You can read more about it here.

3. Pixoneye spotted on the ‘50 most disruptive UK companies in 2017’ list

As we know, the UK is standing out because of its innovative and entrepreneurial mindset in all industries, and tech is taking the lead, with the Pixoneye team clearly playing an important role.

‘Future 50’ ranking by Real Business has awarded a deserved position to our class of ’15 alumni this year. Great work guys!

Read more here.

4. Cooala landed in the Top 100 Europe award 2017

March saw yet another win for one of our alumni, Cooala, who found themselves listed in the Red Herring Top 100 Europe Award.

A huge congratulations to our class of ’14 team for this brilliant achievement. Read more here.

Shared Experiences with Collider Alumni

"If you ask for money, you'll get advice. If you ask for advice, you'll get money." - Phil, Beem Class of 2013

It's been an exciting January here at Collider. We welcomed our Class of 2015 founders into the heart of London with an intense, invigorating and informative first month. To complement that, we had two alumni chat with them about their experiences with Collider, and generally growing a business from incubation to revenue generating during the second week. Super insightful, Emily from Seenit and Phil from Beem share their two-pence worth on how to make the most of the Collider programme - and any accelerator.

You'll get a lot of information over the course of the programme

But Phil from Beem wants you to remember advice is information provided by people in situations that worked for them - it may not work for you. One of your jobs as a founder is to strategically decide what is beneficial to integrate into your business, and what you need to throw to the side or save in your pocket for later. Our ring leader and veteran coach Rose explains the value of having a dedicated coach to your startup: "Ask us anything, especially if you are unsure of some advice you've received. Even if you think it is a silly question, we are here to help you break through the roadblocks and decide what is the practical advice that will take you further quicker and more efficiently."

Stay one Step Ahead

Especially when going to meetings. Collider can provide you with the connections, but it's up to you to bring your best foot forward. Emily suggests you go in with an agenda - what 3 things can I take from this meeting? In particular, when meeting with brands, start with the pain points this brand might be facing. As a startup, the feedback you'll get from asking a brand manager 'What are some of the struggles and challenges you face everyday?' will be much more valuable than feedback on your product straight away. Once you understand their problems, you'll be able to tailor your explanations to fit their needs.

Think about Fundraising

But focus on revenue. You have the opportunity to extend your runway through contracts with the brands we connect you with - make sure you take advantage of it! Keep building up your support network and it's possible to bootstrap your way through the slower periods. When Beem pivoted while in theCollider Class of 2013 programme, Phil mentioned that he began to focus on generating revenue as opposed to looking for funding rounds. Leading into their third year, Beem is looking for their next contract to continue growing.