Diageo launches Gladcloud powered social media marketing tool for pubs

GladCloud offers solutions for local businesses, empowering them in such a way that they can be the most effective catalyst for large brands by engaging local audiences. This results in up to 4x more cost-effective, locally-relevant social media advertising. 

GladCloud also develops creative and campaign management tools, account management tools and infrastructure solutions for digital customer marketing and digital marketing. 

They now partnered with Diageo, the global leader in beverage alcohol with an outstanding brand collection including Baileys, Tanqueray, and Captain Morgan. 

For Diageo specifically, the startup developed the enterprise advocacy marketing platform “Social Zone”, which allows local pubs and bars in multiple markets to choose from a big array of high quality, editable assets of social media content. The local outlet can then customize the content by - for example - including their own logo. This database is refreshed monthly and even includes content for specific time periods. 

Additionally, the platform gives access to online review management tools and gives opportunity to communicate with the social media following in an seamless and effective way. All of this is offered for free to local pubs and bars.

After being closed for so long, engaging with the crowd and offering an inviting social media presence, helps pubs and bars to have a successful re-opening period. 

We are happy to see GladCloud’s work and impact on so many local businesses who are finally opening up again and are excited about their future projects!

Launch Event: Meet the Collider Class of 2018!

Hello Collider Class of 2018!

Wednesday, October 3rd, Collider Amsterdam launched their new cohort of amazing Madtech startups, Collider’s Class of 2018!

Six startups from the UK, Ireland, Estonia, the US and India were selected to join our second accelerator programme in Amsterdam, kicking off in mid-October.

With the presence of some good food and drinks, the attendents learned from the founders how their technologies can help brands better understand, target, engage, convert, serve and retain their customers.

Our friends from The @Leisure Group hosted this event at their wonderful HQ in Amsterdam.

Collider Amsterdam Class of 2018:

* Churnly’s churn prediction software uses Machine Learning to deeply understand why a company loses customers and predicts which customers they’ll lose.

* GladCloud is an enterprise SaaS platform for brands and services in the global convenience economy to drive increased revenue across their network of local affiliates.

* NeoSound uses AI to turn sound into meaningful data, helping call centers efficiently to improve customer communication and increase retention

* Pinstorm makes tools that make real-time creative advertising possible for e-commerce, news and other companies who make a business from fast changing information

* RapidPricer utilizes deep learning algorithms and machine vision to dynamically price and promote retail products in real time, in order to reduce waste and increase margins

* Yoke helps apps to grow by driving downloads through social media influencers & providing tangible business value.

5 ways to make voice technology work for your business

The future of voice and its impact on customer success, experience and engagement is one you need to start working on, and fast.

As part of #ColliderPredicts, our latest series of events exploring the most cutting edge tech and how that can, and should impact your innovation, we started with voice, and what that could mean to you.

Collaborating with Unruly and their incredible Connected Home, we were joined by voices from Amazon, Matchbox Mobile and Barclays to discuss the next steps for corporate innovation where this is concerned.

Here’s our top five moves we think you could start working on now, thanks to one hell of a special panel* and a room full of high flying corporates who are already thinking “what next?”

1. Offer something substantial.

Voice will be successful for your corporate if you offer real value, otherwise you’ll risk diluting its proposition as a meaningful engagement.

Work out where you can find that meaning for your audience.

2. Don’t offer in isolation.

Avoid becoming too obsessive with voice being the next cool but weird thing — look at it as just another platform like Instagram was to Facebook.

Going forwards, your strategy needs to include voice, but not just voice. It’s another channel to tap into.

3. Get your business prepared early.

Don’t wait until you need to include voice within your strategy. Get the backend of your tech ready to integrate, even before you’re ready to use it.

4. Remember the interaction will be different

The user interface and experience with voice is entirely different to the majority of other technologies we currently use on a day-to-day basis. That means you can expect a different kind of interaction.

Think about how that could impact you.

5. Honesty and TRUST matters.

For voice to be truly successful, we need to have trust in the technology — especially as our homes are incredibly sacred spaces.

It’s up to the businesses using voice in innovative ways to make sure these experiences are truly valuable, and not just there for the sake of it.

*With thanks to: Simon Gosling, Futurist, Unruly Matthew Calamatta, CTO, Matchbox Mobile Chris Chabot, Technology Evangelist, Amazon John Cooper, VP of Mobile Payments Innovation, Barclays Andy Tait, Co-Founder and COO, Collider

And a huge thank you to Unruly Media for hosting us in their incredible Connected Home. What a space.

Luke Hakes | How To Become A Successful Angel Investor

Luke Hakes, Investment Director at Octopus Ventures, joined us recently to share his seed to exit story on a number of their investments. As all of our investment currently comes from individual angel investors, community is even more important to us, which is exactly why we put on a surprise or two for our angels, connecting the best with the best in the ecosystem.

Here are our main takeaways from Luke himself.

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https://twitter.com/ColliderGB/status/877226097762545671

It’s all about people

We all know that – but what should you look for? Luke talked about finding what he called the ‘honey badgers’. They’re founders that are attracting the best and brightest talent from other businesses to build and shape theirs.

It’s all about the timing

Alongside people, it’s all about timing. Market timing, expansion, trends – these all require a timely arrival at the table, or you risk derailing the business entirely. Keep an ear to the ground and press go when the time is right.

It’s not just the product

We’ve all heard stories of incredible technology-based exits, but the market is shifting. Teams are being filled out by acquirers, so something new is needed. With little low hanging fruit left, and AI all the rage right now, Luke’s advice was to find companies with a vertically integrated stack, rather than investing in just one part of it.

Leverage

Investors are going to sweat their startups – that’s a given – but they can also provide incredible leverage, especially in follow on rounds and ultimately exit. Leveraging your board at these key points can really help create market tension, and ultimately value, in any process.

Collider Loves: CoSchedule Social Scheduling App Review

If we told you content is king (or queen), you'd quaff with laughter at the use of such a cliche. But, what if we said we've found a pretty nifty content solution perfect for every day use for startups and small teams? Yep, that's peaked your interest.

We know some awesome social analytics programmes, referrals, user generated content and campaign solutions - I mean, check out our past five cohorts... but we wanted to test the market when it came to writing, planning and scheduling. That's where we found coschedule.

As you may know, we not only invest in early stage startups through our accelerator programme, but also have our Scaleup Network, which means we’re constantly on the lookout for companies of all ages.

That means we’re checking the market day-in-day-out, which is how we stumbled across CoSchedule, and realised it could really save a lot of time for our marketing team.

Creating

Coschedule combines your planning, writing and scheduling all in one place, meaning you can say goodbye to spreadsheets and old school flat plans, and hello to marketing ease.

Its ability to create and track campaigns is really what stood out for us – whether that’s email, social, video or even just notes, you can colour code your calendar and use specific set ups for any kind of marketing.

CoSchedule_Dashboard

Organising

Within its simple calendar interface, you can plan campaigns, track to-do lists, assign jobs to team members and view all of your up and coming content in one place. Integrating seamlessly with Wordpress, you'll also see all of your blog posts.

But really… that integration is awesome. It means you can access CoSchedule either by their website login, or through the back end of your site, keeping everything neat and tidy.

And it’s worth digging a little further into their solution for working with teams: the to-do lists are a dream for anyone who loves a good tick to get through the day, and with team names next to each requirement, there’s no way you’ll lose track of your busy marketing schedule.

CoSchedule_Calendar

Scheduling

Whilst Coschedule is no better than other social scheduling platforms in terms of integration and analytics, it's super handy for tracking social campaigns.

You can schedule social posts in advance to any main social network from the calendar interface, but also from each blog post itself, which makes it much easier to track the distribution of information.

This is especially brilliant for using recall – if you’re wanting to re-share your posts but still want it to look organic, this tool makes it look easy. Gone are the risks of re-sharing the same piece too often, sharing too many articles in one day, or maybe even not enough.

CoSchedule_Social-Campaign

Tracking

And you can see some analytics, so you can work out what's really working. This is especially great for re-sharing your previous articles, and testing which day and time works best. No need for more than one tab – it’s all in one place! What's more to love?

CoSchedule_Top-Content-Report

Want to know more? watch the video below:

https://vimeo.com/166544659