GladCloud offers solutions for local businesses, empowering them in such a way that they can be the most effective catalyst for large brands by engaging local audiences. This results in up to 4x more cost-effective, locally-relevant social media advertising.
GladCloud also develops creative and campaign management tools, account management tools and infrastructure solutions for digital customer marketing and digital marketing.
They now partnered with Diageo, the global leader in beverage alcohol with an outstanding brand collection including Baileys, Tanqueray, and Captain Morgan.
For Diageo specifically, the startup developed the enterprise advocacy marketing platform “Social Zone”, which allows local pubs and bars in multiple markets to choose from a big array of high quality, editable assets of social media content. The local outlet can then customize the content by - for example - including their own logo. This database is refreshed monthly and even includes content for specific time periods.
Additionally, the platform gives access to online review management tools and gives opportunity to communicate with the social media following in an seamless and effective way. All of this is offered for free to local pubs and bars.
After being closed for so long, engaging with the crowd and offering an inviting social media presence, helps pubs and bars to have a successful re-opening period.
We are happy to see GladCloud’s work and impact on so many local businesses who are finally opening up again and are excited about their future projects!
