innovation

Why legal stuff matters to your startup

The paperwork, the contracts, the term sheets, the compliance regulations. You might have incredible tech, a team worthy of a Nobel Prize and your dream customer already in the bag, but without getting all the legal stuff sorted, you’re pretty screwed.

In the accelerator world, there’s often an expectation to see there’s a legal partner, but few actually discuss what that really means. And so after launching Collider Amsterdam in 2017, it gave us the perfect opportunity to scour the Dutch market for that dream partnership, where we landed on the folks at LXA The Law Firm.

Having now worked with over 50 startups at Collider, we can see (and totally understand!) that the legal stuff isn’t the most exciting part. But, it’s arguably one of the most important, and gives meaning to sink or swim.

An awesome law firm is a company that can support our startups with a whole host of issues, from IP to GDPR, to option pools and term sheets, but by doing so becomes an incredible, trusted advisor to our angel investors. In our eyes, that’s a win-win for all parties.

New startup, new country

As part of our deal, we expect startups to move their business to Amsterdam in order to receive investment. Innovating in fresh waters in a new country and likely going into competition with huge, multinational companies takes real bravery, which is exactly why you need a serious legal office behind you.

“LXA were right there at the start of our journey into the Netherlands,” said Rado Raykov, CEO and Co-Founder of Consent.io, a Collider Amsterdam startup which helps brands to access an always-on focus group of millions, with real-time analytics and live feedback.

“Shortly after we made the transition and became a Dutch company we had the good fortune of having to very quickly switch gears thanks to our first paying customer waiting for us to send our contract proposal.”

The many needs for a legal expert

It doesn’t take a genius to know that startup life can be tough; but until you’re faced with that next challenge, it’s not always possible to see it coming.

“Having your papers in order is a must for future investment,” said Rado. “One of our co-founders is an American. Our first client is from outside the EU. We all needed employment contracts with our own company. We had to begin our GDPR compliance roadmap. Oh yeah - and then there’s the matter of Intellectual property.”

Ultimately, we know the legal stuff isn’t the most exciting part for investors or for founders, but having this organised from the start will save you a lot of money on ibroprufen in the future.

Your tech might be great, but business wants business

Many of these things are simply the harsh realities of the real business world, and chatting to any of your startup friends over a beer will likely reveal it’s common practice. But without the security of a startup-friendly, efficient and seriously knowledgeable legal firm, you’re unable to do what you really do best – and that’s sell.

“When you say ‘innovative’, businesses hear “’unproven’. When you say ‘new’, businesses hear ‘risky’. Having to surmount to all of that is a difficult task,” said Rado. 

“But if you have the right partners on board to make sure that the law is on your side, that your contracts are rock solid, that you can step on their reputation and professionalism to mitigate and minimise the risk for your team, investors and clients - then you can venture into any boardroom. 

“Yes, you might be young, but when it comes to the lawyers and the law - you are equal with the other side of the table.”

Get up to £100k to fund your startup from the Collider accelerator

Collider is looking for the very best startups to join our next accelerator programme. We exist to shape the future of marketing and sales technology, and with over five years' experience, we know this space like the back of our hands. Get funded by the Collider Accelerator and apply today.

What's on offer

Cash We offer two levels of investment – £35,000 net (£50,000 in total) for early stage companies, and £70,000 net (£100,000 in total) for later stage (companies with some proof of value with commercial traction or prior fundraising). All of our investment comes directly from angels with incredible industry specific experience.

Coaching A three month programme and lifetime support to help you scale with speed.

Connections Meet the leaders in this industry, including the most relevant, senior team members from top corporates.

Community Our startups, scaleups, corporates, investors and mentors become your community too.

https://vimeo.com/234639816

What we're looking for

• Marketing and sales technology that's B2B focussed - that's B2B or B2B2C technology that helps corporates find, understand, engage, sell to or retain customers

• Early stage businesses with an MVP or later stage businesses with some proof of value - be that commercial traction or prior fundraising. We invest in startups with SEIS or EIS

• Impressive teams with personality - with a minimum of two co-founders.

Apply now!

5 ways to make voice technology work for your business

The future of voice and its impact on customer success, experience and engagement is one you need to start working on, and fast.

As part of #ColliderPredicts, our latest series of events exploring the most cutting edge tech and how that can, and should impact your innovation, we started with voice, and what that could mean to you.

Collaborating with Unruly and their incredible Connected Home, we were joined by voices from Amazon, Matchbox Mobile and Barclays to discuss the next steps for corporate innovation where this is concerned.

Here’s our top five moves we think you could start working on now, thanks to one hell of a special panel* and a room full of high flying corporates who are already thinking “what next?”

1. Offer something substantial.

Voice will be successful for your corporate if you offer real value, otherwise you’ll risk diluting its proposition as a meaningful engagement.

Work out where you can find that meaning for your audience.

2. Don’t offer in isolation.

Avoid becoming too obsessive with voice being the next cool but weird thing — look at it as just another platform like Instagram was to Facebook.

Going forwards, your strategy needs to include voice, but not just voice. It’s another channel to tap into.

3. Get your business prepared early.

Don’t wait until you need to include voice within your strategy. Get the backend of your tech ready to integrate, even before you’re ready to use it.

4. Remember the interaction will be different

The user interface and experience with voice is entirely different to the majority of other technologies we currently use on a day-to-day basis. That means you can expect a different kind of interaction.

Think about how that could impact you.

5. Honesty and TRUST matters.

For voice to be truly successful, we need to have trust in the technology — especially as our homes are incredibly sacred spaces.

It’s up to the businesses using voice in innovative ways to make sure these experiences are truly valuable, and not just there for the sake of it.

*With thanks to: Simon Gosling, Futurist, Unruly Matthew Calamatta, CTO, Matchbox Mobile Chris Chabot, Technology Evangelist, Amazon John Cooper, VP of Mobile Payments Innovation, Barclays Andy Tait, Co-Founder and COO, Collider

And a huge thank you to Unruly Media for hosting us in their incredible Connected Home. What a space.

Collider and Unruly Launch New MadTech Mentoring Scheme

What do you get when you cross the very best MadTech startups with some of the most incredible names in video AdTech?

Not a funny punch line, but a pretty impressive mentor network reserved only for Collider startups.

We're super excited to announce the launch of our brand new MadTech Mentoring Scheme, in collaboration with our good friends at Unruly.

The scheme is all about giving the opportunity for our startups to learn from the UK's bigger AdTech star, with some of their most senior and successful team members across five disciplines stepping up to offer help and support.

Paired especially based on the incredible skills of the Unruly team and the challenges of our startups, today marked the first of four mentoring sessions running across the year.

Unruly Co-Founder, Matt Cooke, opened the event.

Brilliant little speech from @unruly.co's Matt Cooke 💪🏼👌🏼

A post shared by Collider (@collidergb) on Jul 20, 2017 at 6:03am PDT

Set in the Home – their zingy, innovative, state-of-the-art house packed with iOT and connected home tech, built smack in the middle of Unruly HQ, the location couldn't have been more perfect.

Joining us from Unruly included: Gel Goldsby – Reporting and Data Team Lead, Jule Owen – VP of Product, David Waterhouse – Global Director of PR and Content, Nat Clark – People Team Manager, Laura Thomas – Client Director and Olivia Goodman, Global People Director.

And from the Collider alumni we had Beem, Miappi, LivingLens, RTObjects, CampaignAmp and Release.

With five cohorts now behind us, this is the latest addition to our growing initiatives and partnerships in offering on going support to our alumni.

Unruly Collider MadTech Mentor Scheme
Unruly Collider MadTech Mentor Scheme

Financial Times powers marketing innovation through partnership with startup accelerator Collider

FT corporate logo
28 June 2016 | London

Today the Financial Times begins a year-long partnership with London-based Collider, a tech business accelerator focusing on innovation in marketing and advertising.

Over the course of the year, the FT will work with Collider on a structured programme for its product, technology and commercial teams, aimed at stimulating new ideas and answering questions around how to best serve clients and readers in the future. The programme will include:

● Innovation workshops providing practical skills for staff to work effectively with startups ● ‘Deep Dives’ focused on generating creative solutions to problems using new technologies ● Opportunities to connect directly with startups focused on business and talent development

Jon Slade, chief commercial officer at the Financial Times, said; “We're thrilled to be announcing our partnership with Collider. The disruption of the publishing world, and in particular within advertising and marketing, creates wonderful opportunities for experimentation, and the startup environment can inspire much of the future fuel for our growth engines. Collider are experts at filtering and nurturing innovation in this space, and we're really excited about working with the team. All businesses need to ensure that they have a consistent injection of energy, and the FT's partnership with Collider further underlines the FT's credentials and intentions around digital innovation.”

Andy Tait, co-founder of Collider says: “Collaborating with publishers is always a pleasure at Collider, and working with the FT is something very special for us. Disruption to traditional publisher models present great opportunities and we’re delighted that the FT has a strong desire to understand the value of working with innovative startups from across the globe”.

Collider currently works with leading industry publishers, including Haymarket in London. The team have a long history of working with publishers, from co-founder Rose Lewis’ experiences as head of sales in the UK at Ziff-Davis, to partner Frank Kelcz, who has launched 27 magazines in eight languages, on three continents.

Collider has invested in 34 startups in the marketing and advertising technology (MadTech) space over the past four years. The FT joins Collider’s current corporate partners including Asda, DigitasLBi, dunnhumby, Exterion Media, Haymarket, Ogilvy & Mather Group UK, Puma, Reevoo, The National Lottery and Unilever.

The partnership follows the FT’s recent investment in Alpha Grid, a company specialising in the development and production of quality branded content.

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For more information, please contact:

Financial Times

Megan Dold megan.dold[at]ft.com T: +44 (0) 20 7775 6587 M: +44 (0) 7429 394 221

Collider

Alexandra Connerty alexandra[at]collider.io T: +44 (0) 20 7099 2160 M: +44 (0) 7541 214246

About the Financial Times:

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 793,000. Mobile is an increasingly important channel for the FT, driving half of total traffic.

About Collider:

Collider is an accelerator dedicated to marketing and advertising startups, who help brands and agencies identify, understand, engage with and sell to their consumers. Collider invests capital in these startups, coaches them through a highly structured programme and connects them to potential corporate customers and investors. Collider also partner with brilliant brands and agencies to help them work closely with game-changing tech and introduce their teams to new ways of working.