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Turning e-commerce into vibrant communities - our startup Vurdere

Vurdere, the startup that turns e-commerce into vibrant communities, is the next startup that we will be introducing. As a startup in e-commerce with an already validated product, looking to expand to the european market, they were a perfect match for the Collider 2.0 programme. Read on to find out more about their product, their successes, the team, and their visions for the future! We will also elaborate on how exactly they are creating those online communities in e-commerce and how the crackteam’s support is accelerating them to the next level of their journey! 


For a long time, researchers have suggested that shopping enjoyment results from the proximity to other people. Also, customers tend to be more excited when they try, for example, a new restaurant because it is popular with diners they found interesting. Most e-commerce stores do not make use of these effects and the power of social communities, so Vurdere developed their product Vurdere Social+ Suite, a SAAS solution installed on webstores, that creates interaction between people that have a similar social profile while they are shopping online. This leads to more meaningful, personalized, and relevant content to help shoppers decide what to buy, while simultaneously building more trust. Vurdere connects people's social profiles to their ratings and reviews. Shoppers see rich, meaningful product opinions from those most like them, increasing likelihood to buy, and engagement overall. 


By harnessing the power of social communities in e-commerce, increasing conversion rates up to 3 times, it is no surprise that Vurdere already has a strong portfolio of customers in South America. Their product has been tested extensively with millions of people and the results are amazing. The team knows that Vurdere Social+ Suite can deliver what it promises. 


Who is the team behind Vurdere?

Vurdere has the Brazilian DNA with all of the 4 founders being from Brazil. Jaime, the CEO, is the original founder and the one who started the company. As a brilliant Product Manager he built the cornerstones to scale Vurdere. Julio, the Front-End specialist, is responsible to deliver the best interface - clear and sharp for the customers. Raul is the Back-End engineer and manages the core coding, which Vurdere’s product is accessing to create the “social effect”. Last but not least, Daniel is the Growth specialist, bringing in new customers, partners, and markets. 


We asked the four of them on why they joined Collider, and how the crackteam has been adding value to their journey in this programme so far, but we also wanted to know what their goals and plans for the future are. We were excited when we heard that “Collider is the best accelerator for Martechs in the Netherlands and the crackteam offers a hands-on, dive-in approach which is different from what other accelerators do. The crackteam has dove into our business as part of the team, has been pushing us forward and got us to think bigger! With their experience from past endeavors, their know-how and their connections, we were able to take it to the next level in our process of growing Vurdere. 

For the future, our vision is to deliver the same astonishing results to customers globally, using the Netherlands as our HQ.” 


We are delighted to be a part of Vurdere’s journey and are certain that soon enough we will see more and more e-commerce stores turn into vibrant communities. 


https://www.vurdere.com/en

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The power of voice - our startup cashew

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Collider's 2.0 programme is specifically designed for later stage marketing, advertising and commerce tech startups with product market fit. We are happy to have completed our selection of five amazing startups that we will introduce in this series. We will talk about their innovative solutions, their biggest successes, and what they get out of the hands-on scaling support from Collider.

Cashew was the first to join this new programme, they are at the forefront of voice advertising, helping publishers and skill developers to monetise voice. Check out their website here: https://www.cashew.ai/

Cashew offers interactive voice ads on smart speakers such as Alexa; a new ad format built specifically for voice. So instead of only listening to an ad the customer now actively engages with it. This interactive engagement with the customer delivers outstanding results and cashew outperforms digital ads 3:1. The startup came up with four different ad types - traditional product ads, reward-driven ads, quiz-based ads, and functional ads. Additionally, impressions, engagements, and actions of users are tracked immediately and provided.

One of their biggest successes was winning and launching the first virtual voice tour of a destination, which is Abu Dhabi. This audio experience allows the user to experience the destination from the comfort of their own home. Each tour is unique since the user can choose between different paths on what to discover in Abu Dhabi. The full experience takes several minutes, and guides the user through cultural wonders, nature spots, and restaurants. You can check it out here: https://www.youtube.com/watch?v=GbtKnqNy-bg&feature=youtu.be.

 

So, why did cashew join Collider?

“Collider focuses on marketing and advertising, and we were keen to set up an office in the Netherlands. The crackteam added value by helping us out in areas where we have little expertise; it is like having a full board of experts helping you in the initial phases of company development. By posing the right questions they nudged us in the right direction, while allowing us to find our own stance. Having Collider on board really helped us to get our company set and running and launching our business in the Netherlands.”

Their vision for the future is to see voice and voice assistants becoming common in all areas of our lives. Cashew’s founder can see a world where smart assistants are a crucial part of our daily life, providing an experience that no other device can offer. It is a real joy to help the advanced startup and we are excited to see their outstanding vision of the future come to life.

 

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Collider Alumni startups Frenzi and Threedium merge!

This week Collider alumni Frenzi Media and Threedium started operating as one company.
It was a love-at-first-sight moment once they joined forces to collaborate on their first joint activation back in March 2018. Ever since the two teams were working together in total sync for all major breakthroughs. Here is a list of what they initially built together since 2018:

APOEL FC
Neutrogena
Elite Crackers
Sainsbury's Wine Finder
X2 BMW AD

The philosophy and culture remained conjuring throughout and as a landmark moment in both of the companies short history there is decided to merge the two entities together. The strategic approach was rather simply. Frenzi Media will bring a strong advantage on the commercial side of the company, whilst Threedium will continue pushing the boundaries on the tech side.

“Frenzi Media is excited to complete the merger with Threedium to pursue our mission of optimising online buying experiences for brands and fulfilling our common ambition of Democratising 3D Web Technologies to everyone ” Frenzi Media founders, Mike Charalambous and Kyriacos Kyprianou commented.

The main goal has always been – and remains – to bridge the gap between expectations and reality online and help create more lifelike online shopping experiences.

Frenzi Media was part of the Collider UK Class of 2017 and Threedium was part of the Collider UK Class of 2018. Threedium also spoke on the Demo Day 2018 of Collider Amsterdam.