Collider's 2.0 programme is specifically designed for later stage marketing, advertising and commerce tech startups with product market fit. We are happy to have completed our selection of five amazing startups that we will introduce in this series. We will talk about their innovative solutions, their biggest successes, and what they get out of the hands-on scaling support from Collider.
Cashew was the first to join this new programme, they are at the forefront of voice advertising, helping publishers and skill developers to monetise voice. Check out their website here: https://www.cashew.ai/
Cashew offers interactive voice ads on smart speakers such as Alexa; a new ad format built specifically for voice. So instead of only listening to an ad the customer now actively engages with it. This interactive engagement with the customer delivers outstanding results and cashew outperforms digital ads 3:1. The startup came up with four different ad types - traditional product ads, reward-driven ads, quiz-based ads, and functional ads. Additionally, impressions, engagements, and actions of users are tracked immediately and provided.
One of their biggest successes was winning and launching the first virtual voice tour of a destination, which is Abu Dhabi. This audio experience allows the user to experience the destination from the comfort of their own home. Each tour is unique since the user can choose between different paths on what to discover in Abu Dhabi. The full experience takes several minutes, and guides the user through cultural wonders, nature spots, and restaurants. You can check it out here: https://www.youtube.com/watch?v=GbtKnqNy-bg&feature=youtu.be.
So, why did cashew join Collider?
“Collider focuses on marketing and advertising, and we were keen to set up an office in the Netherlands. The crackteam added value by helping us out in areas where we have little expertise; it is like having a full board of experts helping you in the initial phases of company development. By posing the right questions they nudged us in the right direction, while allowing us to find our own stance. Having Collider on board really helped us to get our company set and running and launching our business in the Netherlands.”
Their vision for the future is to see voice and voice assistants becoming common in all areas of our lives. Cashew’s founder can see a world where smart assistants are a crucial part of our daily life, providing an experience that no other device can offer. It is a real joy to help the advanced startup and we are excited to see their outstanding vision of the future come to life.
