We couldn't just launch in Amsterdam without something pretty special, which is why this week some of our team headed out to the Dutch capital for our second popup.
Bringing brands and startups together is what we do best, and so this time round we were joined by a number of senior team members from both KPN and NS, hosted in Deloitte's iconic The Edge building.
Working with Ellen, Amsterdam Collider's co-founder to help establish their challenges, we identified the best startups to select for the popup and work directly with the teams.
Joined by a number of Collider startups including Pixoneye, Scoop Retail, Syncspot, Locomizer and Seenit, Collider Booster startup Duel, we also welcomed three startups from Belgium and Holland – Cabture, Social Seeder and Storymail.
Trial funds were up for grabs, so the popup meant business and gave both the startups and brands the chance to really knuckle down to see where they could work together.
But KPN and NS struggled to only pick one each, and so with Social Seeder and Storymail picked as the number-one-let's-do-this, there were many other promises of future conversations for others.
Ellen said: We designed the popup as a highly interactive session, where the corporates shared their challenges and topics of interests, allowing to identify together relevant applications of the startups’ technologies. KPN and NS have each chosen a startup for a trial project and invited several startups for follow-on conversations."
You'll be hearing much more from us in Amsterdam as we're now open for applications, as we scour the globe for the very best startups to join our first ever programme in Amsterdam. You can apply right here.