Miappi brings music's social presence to life with Sony Music

Collider12 alumnus Miappi have had some big news this week - they've just begun working with Sony Music! After using the British start-up on sites for Neon Jungle, UnionJ and The Kinks, Sony Music is now using Miappi to power websites for artists as diverse as 70’s rock legends Judas Priest, British crooner Olly Murs and Irish rock band Kodaline. On all of these websites Miappi is used to collect fan generated content via hashtag campaigns on Twitter, Instagram, Facebook, YouTube and Vine. 

Andrew Foyle, co-founder of Miappi said "It’s fantastic to see Sony Music using Miappi on repeat. There are more big name artists in the pipeline. Watch this space."

Miappi, lets brands collect and display all of their social media content in one place. The resulting ‘social media magazine’ is something fans can use to get the very best of social content...all without logging in and out of different social media networks! For mroe information you can review their press release.

They have previously worked with Bauer Media on Grazia magazine, a fashion, beauty, and lifestyle magazine, as well as with Diageo and BeReal on engaging the customer online by bring all media to one place. The team, led by Andrew, Lee and Toby, have also raised £500K in funding to date. We love working with our current and past startups, and are also working with Miappi to bring the Collider social content to life in our other social channels - you can check them out on all of our blog posts on the Collider website!

Andrew has also been making waves in the MadTech press. You can read up on an interview published in BrandRepublic where he talks about the where social media will be going in the next three years, some of the best MadTech innovations to date and some of his biggest influences thus far.

AWEurope is quickly approaching...

 

In less than two weeks the Advertising and Marketing creatives will gather in Central London for a week filled with debauchery involving speakers, panels, conference style meetings, drinking, drinking and more drinking. But somewhere in between all of the drinking, there will be insight and new perspectives and inspiring talks and, hopefully, some amazing OOH, interactive, advertising. It's called AdWeek Europe. And New York is afraid because they're in for a shock at how established the marketing and advertising industries are in Europe. Particularly London. This is the place to be for all things MadTech. We're keeping it that way.

And as part of our mission to make London the beating heart of the MadTech ecosystem, we're getting up on stage and bringing some amazing people with us. And we're going to be talking about what we do - bringing in the people who do it everyday. Our ring leader Rose Lewis will be speaking alongside Alper Eroglu of Unilever, Paul Frampton of Havas Media and Nicole Yershon of Ogilvy & Mather. Stephen Lepitak of The Drum will be moderating  between these four powerhouses, asking the tough questions the audience wants to hear.

And we have some free tickets to give out to the panel. Are you interested in checking out what we do? Who our brand and agency partners are? How they might have worked with startups in the past and how they are doing it now - especially with new and innovative technologies popping up every other day. How do you work with a company who seems to be speaking in an unfamiliar dialect of English, we call it Tech Talk, and how do we work with it tomorrow?

Contact our Community Manager Ali at alexandra [at] collider.io if you want to come along. Tickets are limited, and on a first-come-first serve basis. If you're interested in the #MadTech scene, or thinking about joining us on the front-lines of the MadTech movement, get in touch!

Can't make it to the live session? Tune in to the online livestream at 3PM to hear from our awesome panel!

Guest Post: A First Interview Template

Here at Collider, we believe it is as much about what you learn on the journey to your destination, as getting there. And this week we wandered through the world of HR. We are lucky enough to work in the same building as Seed.Jobs - who are bringing marketing intelligence and data science to recruitment, empowering companies to engage with the right talent at the right time. And they have been kind enough to share their step-by-step guide to hiring talent. And they've generously shared their first interview template for all to enjoy.

Example First Interview - Getting to know each other in 30 mins

Part 1: Putting them at ease

• Step 1: Start with a friendly opener to put someone at ease and make it a little bit less formal, gets conversation going

Example: "Hey, how are you, how is your day going?"; "Have you had a good weekend / week?"

• Step 2: Establish the format of the interview, so they know what to expect

Example: "Really appreciate you taking the time. I wanted to make this quite informal - I'd love to tell you a bit about us and what we're building, and it would be great to learn a bit about what you have been upto and what you are interested in."

Part 2: Intro to your company - get people excited

• Step 1: Give an overview of your mission

Example: "I'll start by giving you a bit of background on why we started [our project]... 

• Step 2: Introduce the team, give a bit of history, explain how you work

Example: "The company was founded x months ago and we're a team of y hackers and z hustlers...."

• Step 3: Give a view of the future

Example: "We are a product-centric company with a big focus on data, which to us means ...... 

• Step 4: Highlight our approach to teaching/learning/development

Example:  We encourage everyone to always find new technologies to use and you get a lot of responsibility from day 1"

Part 3: Intro to the Candidate

• Step 1: Get them to introduce themselves
• Example: "Would love to hear about you, your background and what you've been upto recently"
• Step 2: Get an idea of what they are looking for
• Example: "What kind of stuff are you interested in doing next? Are you looking for specific opportunities or roles or technologies that you want to work with?"
• Step 3: Understand their motivations
• Example: "Can you tell me why you are interested in XXX"
• Step 4: Get a frame of reference to their timing (when they want to move)
• Example: "In terms of timing, are you looking to move now? What is your notice period?"

Part 4: Determining Fit

• Step 1: Role

Example: "What would you say is the ideal role for you i.e. in terms of responsibilities etc."

• Step 2: Drive

Example: "What motivates you and why?"

• Step 3: Work Ethic

Example: "What is your working style? If you ran the engineering team, how would you do it?"

• Step 4: Self awareness

Example: "What's the biggest impact you have made in a past role; and why do you think so?"

• Step 5: Learning    Example: "What is your approach to learning? Do you spend your spare time researching technologies?"
• Step 6: Creativity

Example: "What is the most creative thing you have done?"

• Step 7: Personality

Example: "What do you do in your spare time? If you could take a 5 years off work with no worry about money - what would you do?"

Part 5: Answering Questions

• Step 1: Give them an opportunity to ask questions

Example: "I've been asking all the questions. Do you have any questions for me?"

Part 6: Next Steps

• Step 1: Thank them for their time

Example: "[First Name], thank you very much for your time. It's been a real pleasure chatting to you"

• Step 2: Inform the candidate on what happens next

Example: "The next steps are, I'll circle up with our team and we should be in touch in the next day or two. Typically our process is we'll send you a test to do, and after that there will be an interview with a couple of our [engineers]"

• Step 3: Find out if they have other processes ongoing

Example: "Finally, just wanted to check - do you have other interview processes going on right now? We can move very fast to make a decision for the right people"

Guest Post: Your First Hire

**This is the first post of two on the hiring process for early-stage startups from our friends at Seed.Jobs.**We are halfway through the Class of 2015 programme! We can't believe that only a short time ago the sky was grey, and our founders were just joining us in London. Two months later, they are all on their way to becoming full-fledged businesses. And a part of that journey is expanding their teams. What are the sorts of things a founder needs to take into consideration when making some of their first hires? Here's a quick list of things to keep in mind;

Step 1: Figure out what kind of people you want to have in your team/project/company

Culture can evolve, but 1-10 employees can really dictate how it is shaped in the early days. Consider the impact of hiring people that you wouldn't go for a beer with, or that work remotely.

Step 2: Figure out how to make those kind of people excited by what you're doing. 

We start interviews by briefly telling people about what we're building and why it's important, and by explaining our work process and culture. Find out how to tell your story to the right audience at the right time.

Step 3: Define what you care about at a high level 

• General
• Interest in what we do
• Communication
• Curiosity
• Tech
• Learning
• Problem Solving
• Knowledge sharing (e.g. open source contribution)

Step 4: Identify core skills/strengths/criteria you want to prioritize for the role

• Required
• Bonus
• Javascript (4/5)
• Angularjs (2/5) - focus
• Reactjs (3/5)

N.B consider what a candidate may want to focus on in next role. 

Step 5: Figure out where you can find candidates that don't apply to you 

e.g. For developers we like to use Angel List, along with contacting people directly through forums. For other roles, such as designers, posting jobs can be effective, but you can find great passive candidates in other places (e.g. Dribbble).

Step 6: Figure out the simplest way to start conversations with relevant candidates 

e.g. a simple landing/jobs page, with Email/Apply with Linkedin (or check out what we at Seed.jobs do to make this easier)

Step 7: Come up with an interview process that sells you, and lets you comparatively assess them

For more info on that, click here.

Introducing: Pixoneye

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**We will be profiling each company joining Collider’s Class of 2015. Take the time to learn a bit more about them and keep an eye on what’s to come over the next few months!**

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Who are you and what do you do?

We are Pixoneye. We let our customers in on their customers' personal life stories by combining image understanding capabilities with artificial intelligence on any mobile device's photo and video galleries.

Who are your co-founders & give us one line about each of you!

Ofri Ben Porat (CEO) - 7 years' experience in online and digital marketing and advertising, served as the senior advisor to the Minister of Tourism on all marketing matters.

Nadav Tal-Israel (CTO) – over 10 years' experience in computer vision and machine learning, Nadav served as head researcher on the Samsung gesture recognition developments for the galaxy series

Dr. Iris Yuster (partner) – 20 years in the targeted and segmented marketing and advertising business, Dr. Yuster did her Doctorate for Deutche Telekom with regards to ad serving and correct content on TV platforms.She is also responsible for Pixoneye's post-doc research regarding customer profiling based on their photo and video galleries.

Where in the world are your headquarters?

Pixoneye is an international organization and has 3 offices around the world:

Our headquarters are currently in London, where most of the management and marketing happens. Pixoneye's R&D is located in Tel-Aviv, Israel, smack in the middle of the hottest tech scene in the world (at least weather wise), and finally, Pixoneye's Luxembourg office is responsible for all the company's financials and academic research @ University of Luxembourg.

What excites you most about London (one startup point and one non-startup point!)?

On a startup level, London is the capital of Europe with regards to Marketing and Advertising Agencies. If we want to swim with the right sharks we need to dive into the right pool!

On a personal level…Burgers and lobsters.

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What insight (competitive advantage, new perspective etc.) are you bringing to the Madtech industry?

January 2014 marked the inevitable shift to mobile, as consumers time-spent on mobile was higher than time-spent on any other devices. Digital consumption on mobile is now at 65% however, companies are having a hard time adapting to this new device in terms of targeted advertising and relevant push content. Pixoneye offers a Real Time Personalization Solution on mobile that will allow any company to understand the true and personal story of their customers in an automated and simple way.

What is one challenge you have had to overcome since beginning your journey?

The more personal the device (ie: Mobile phones) the more privacy issues arise when trying to target and learn about the customer. Pixoneye has spent the better part of the past 2 years dealing with this issue which has been the main focus of the technological developments since founding.

Tell us about how Collider can (and hopefully will) help you over the next four months.

Large agencies and brands are slow moving and complex machines. When pitching AdTech ideas to them (especially on mobile), to go from "ooh! That sounds like a great idea" through "let's talk business" all the way to "pleasure doing business with you" can be a death sentence for start-ups. We hope that with the aid of Collider and their understanding of both start-ups and large agencies we can speed up the above mentioned process and rapidly grow and integrate with our clients.

Here's a funny fact you didn't know about us!

When preparing for the web summit in Dublin last year, we sent our intern to make 100 Pixoneye branded hats to give away at our booth, he misheard us and got to Dublin with a suitcase containing 1000 hats. We managed to give away 12 hats at the conference and now have around 988 hats still in our offices. If you wish to receive a free pixoneye hat, please email me @ ofri.benporat@pixoneye.com and I'll make sure to send you one right away!

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