The 10 Collider Startups Heading to Cannes Lions

[spb_single_image image="14228" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" image_link="http://locomizer.com/" link_target="_blank" width="1/1" el_position="first last"] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/1" el_position="first last"] It's that time of year; the marketing and advertising professionals are all packing their summer gear and heading down to the sunny south of France for the annual festival of creativity - Cannes Lions. This year, in partnership with the Unilever Foundry, they've launched the Foundry50 at Cannes. This programme is bringing 50 of the world's leading MadTech startups to a unique, new two-day event that brings together the worlds of data, technology and ideas at the 62nd annual Cannes Lions International Festival of Creativity.

And we're ecstatic to say that one fifth of those startups attending Cannes this year are Collider alumni. Yes, 10 Collider startups will have the unique opportunity to speed-date with industry leaders, pitch on the Unilever demo platform and will be introduced to organisations attending Lions Innovation.

These startups were chosen from over 300 applications in March and April because of their unique approach to marketing and advertising tech. These startups are solving real-life problems brands and agencies face everyday - and are doing it with a creative flair. Any brand or agency who is loooking at working with startups should take advantage of the Foundry50 and begin immersing themselves in the startup world.

As part of the regular programme, Cannes Lions attendees will have the chance to speed date the startups on the 25 and 26, along with seeing their five minute pitches throughout the days. And they're representing all of the emerging MadTech trends. From social media analytics, influencer engagement, retail tech, video, AI and VR, there's something for everyone's interests.

Here are the 10 startups to watch out for at Cannes Lions in 2015:

[/spb_text_block] [spb_single_image image="13858" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" image_link="http://locomizer.com/" link_target="_blank" width="1/4" el_position="first"] [spb_single_image image="14229" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="yes" image_link="http://livinglens.tv/" link_target="_self" width="1/4"] [spb_single_image image="14066" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="yes" image_link="http://miappi.com/" link_target="_self" width="1/4"] [spb_single_image image="13773" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="yes" image_link="https://twitter.com/pixoneye" link_target="_self" width="1/4" el_position="last"] [blank_spacer height="30px" width="1/1" el_position="first last"] [blank_spacer height="30px" width="1/1" el_position="first last"] [spb_single_image image="14233" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="yes" image_link="https://www.powrofyou.com/" link_target="_self" width="1/4" el_position="first"] [spb_single_image image="14084" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="yes" image_link="http://www.preceptiv.co/" link_target="_self" width="1/4"] [spb_single_image image="14206" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="yes" image_link="http://www.reallifeanalytics.com/" link_target="_self" width="1/4"] [spb_single_image image="14231" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="yes" image_link="http://seenit.io/" link_target="_self" width="1/4" el_position="last"] [blank_spacer height="30px" width="1/1" el_position="first last"] [blank_spacer height="30px" width="1/1" el_position="first last"] [blank_spacer height="30px" width="1/1" el_position="first last"] [spb_single_image image="14232" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="yes" image_link="http://syncspot.net/" link_target="_blank" width="1/4" el_position="first"] [spb_single_image image="14230" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="yes" image_link="http://stashmetrics.com/" link_target="_blank" width="1/4" el_position="last"] [blank_spacer height="30px" width="1/1" el_position="first last"] [blank_spacer height="30px" width="1/1" el_position="first last"] [blank_spacer height="30px" width="1/1" el_position="first last"]

Brands and Agencies Must Embrace a 'New Startup Order'

** This article first appeared in The Drum Opinion **

During Advertising Week Europe, there was a lot of talk about how brands and agencies need to embrace innovation. And on the panel Collider hosted, moderated by Stephen Lepitak of The Drum, senior brand and agency executives from Havas, Ogilvy & Mather Group UK and Unilever talked about how one of those ways is by working with startups.

Common questions from the audience reflected how major changes would need to happen internally to effectively be able to work with startups. Here are a couple of the arguments and solutions I think people can take action on.

Argument: The agency model is fixed on business objectives, generating revenue from clients and it won’t change.

Solution: Embrace serendipity and open up the boardroom doors to collaboration

At its core, marketing and advertising is about creativity, thinking outside the box, and selling products. A huge part of that is embracing adventure to achieve unimaginable heights. Sometimes that means investing in long-term returns rather than immediate ones. And that is what working with startups can do. Start by bringing startups into your boardroom meetings. Let them sit at the table with you. Put to rest the pedantic monologues and open up a dialogue.

Don’t be afraid to try new things (meaning you might try a lot of things that don’t work before finding some things that do). Get out there and start working with startups to see what solution exist to your problems. Start small – a short trial will do to start.

Argument: The culture of agencies won’t change. And that’s what is needed to work with startups.

Solution: Empower your staff with the knowledge and tools to understand new tech and innovation.

As one of our panellists mentioned: “The cultural shift must be embraced within brands and agencies from the top." And that means educating your staff to work with new technologies. We call this becoming ‘tech natives’ as opposed to ‘tech tourists’. Give your staff members interested in new technology the tools and space to play with it. For tech natives, it’s as natural as breathing.

The company culture is echoed in business policies as well. Reflect on your business practices and make the necessary procurement changes internally to accommodate startups. After their first year of working with Collider, Unilever changed its procurement process from 90 days to 30 days, and has now made working with startups a part of its culture.

Both of these solutions lead back to creating innovative spaces within the organisations for teams to delve into new tech and ways of working. Through innovation labs, workshops led by experts in these fields, and making the necessary procurement changes, you can stay ahead of the game. Don’t shy away because it’s hard. The first step is always the hardest.

AWEurope is quickly approaching...

 

In less than two weeks the Advertising and Marketing creatives will gather in Central London for a week filled with debauchery involving speakers, panels, conference style meetings, drinking, drinking and more drinking. But somewhere in between all of the drinking, there will be insight and new perspectives and inspiring talks and, hopefully, some amazing OOH, interactive, advertising. It's called AdWeek Europe. And New York is afraid because they're in for a shock at how established the marketing and advertising industries are in Europe. Particularly London. This is the place to be for all things MadTech. We're keeping it that way.

And as part of our mission to make London the beating heart of the MadTech ecosystem, we're getting up on stage and bringing some amazing people with us. And we're going to be talking about what we do - bringing in the people who do it everyday. Our ring leader Rose Lewis will be speaking alongside Alper Eroglu of Unilever, Paul Frampton of Havas Media and Nicole Yershon of Ogilvy & Mather. Stephen Lepitak of The Drum will be moderating  between these four powerhouses, asking the tough questions the audience wants to hear.

And we have some free tickets to give out to the panel. Are you interested in checking out what we do? Who our brand and agency partners are? How they might have worked with startups in the past and how they are doing it now - especially with new and innovative technologies popping up every other day. How do you work with a company who seems to be speaking in an unfamiliar dialect of English, we call it Tech Talk, and how do we work with it tomorrow?

Contact our Community Manager Ali at alexandra [at] collider.io if you want to come along. Tickets are limited, and on a first-come-first serve basis. If you're interested in the #MadTech scene, or thinking about joining us on the front-lines of the MadTech movement, get in touch!

Can't make it to the live session? Tune in to the online livestream at 3PM to hear from our awesome panel!

Here comes the Collider Class of 2015

[spb_single_image image="13861" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" link_target="_self" width="1/1" el_position="first last"] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/2" el_position="first"] With the new year, we're bringing in the 'creme de la creme' of what Madtech has to offer for 2015. And that means nine new startups have joined the Collider family. Please welcome; the Collider Class of 2015! This year, the startups have travelled from all over Europe to join our growing family and it's bigger and better than ever before. Our founders have come from Australia, Hungary, Israel, Italy, Portugal, Slovenia, the US, and across London - and they're all here to make a dent in the ever growing and maturing Madtech industry in the UK.

This year, the startups reflect some of the growing trends in the marketing and advertising industries, including 'dark social', customer segmentation, enhanced social analytics and short-form video to name a few.

[/spb_text_block] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/2" el_position="last"]

And to support our startups on their journeys we have over 12 amazing brand and agency partners - some of the biggest names in the UK, including Unilever, Diageo, Ogilvy Group UK and Havas Media UK. But no one can pinpoint the value of Collider better than our ring-leader, Rose:

“We are really excited about this year's cohort of startups - they reflect the current trends in Madtech and should offer our brand partners fantastic opportunities to understand, engage with and sell to their customers in new and innovative ways. Our startups will get the opportunity to pitch to some of the most influential marketing and advertising people in the UK and we look forward to seeing the benefits this will bring to the founders.”

[/spb_text_block] [spb_single_image image="13863" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" link_target="_self" width="1/1" el_position="first last"] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/1" el_position="first last"]

THE STARTUPS

[/spb_text_block] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/2" el_position="first"]

Brandvee is an audience development platform for media brands that finds, tracks and targets the most influential customers who drive conversion.

Hello, we're Burst!  We make big data from little videos and have built the world's first social video analytics platform which helps organisations understand how to spend more effectively on short-form video.

FindTheRipple is the influencers analytics platform that provides understanding, predictions and recommendations that drive highly focussed campaign decision making in real time.

Ignidata offers affordable, actionable, real time, global insigths in to millenials and other hard to get people by rewarding them with the content they love

Pixoneye  uses people's photos and videos that they have stored on their mobile devices in order to extract very clever data about them, completely anonymously. By understanding the user through their photos we are able to serve the right ad to the right user no matter what app they are using!

[/spb_text_block] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/2" el_position="last"]

Powr of You  is a data marketplace where consumers and brands can learn and earn from each other. Our platform provides brands with a deeper understanding of consumers across devices, browsers, and social networks.

Real Life Analytics enables targeted advertising on any digital screen. Using patented visual recognition technology we can enable every screen to recognise who is in front of it and serve them exactly the right targeted content in milliseconds.

Storesense interprets customer journeys in traditional brick-and-mortar stores using passive Wi-Fi. Our advanced proprietary algorithms drive actionable retail advice - from low traffic zone warnings and optimal in-store advertising position suggestions to the best locations for resting areas..

SyncSpot  harnesses the power of entertainment to move people by offering exclusive content that can only be accessed once a customer is at a specific location.

[/spb_text_block] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/1" el_position="first last"]

Stay tuned for more in-depth info on each of the startups to come over the next couple of weeks!

[/spb_text_block]

The 12 Brand Partners for the Collider Class of 2015

[fullwidth_text alt_background="none" width="1/2" el_position="first"] As the holidays come crashing in and 2014 comes to a close, we are preparing for what 2015 will bring. And what better way than announcing our Brand Partners for the coming year?

2015 is going to be an exciting year for the Madtech world. We're preapring to bring in a new group of Madtech startups ready to take their businesses and products to the next level. But they're potential relies partially on the brands we partner with.

[/fullwidth_text] [fullwidth_text alt_background="none" width="1/2" el_position="last"]

Rose Lewis, our co-founder and ring leader shares how it is

"These brands play a pivotal role in our accelerator programme each year. Without their dedication and enthusiasm, our startups would not have access to such constructive and critical customer feedback as early on. This leads to a faster market launch of a product responding to brands’ actual needs."

[/fullwidth_text] [fullwidth_text alt_background="none" width="1/1" el_position="first last"]

In the first 17 weeks, brands will literally be colliding with startups - workshops, speed dating, mentor meetings, demo days and more! Te brands will give real-time feedback to these founders, helping them to become revenue-earning businesses. But learning is a two-way streak. It's all about knowledge sharing. So brand mentors take back what the startups have taught them about embracing innovation to their larger organizations and become change makers! As simple as that!

Enough from us, here's what our partners have to say.

[/fullwidth_text] [spb_single_image image="13697" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="yes" link_target="_self" width="1/1" el_position="first last"] [fullwidth_text alt_background="none" width="1/2" el_position="first"]

“Working with Collider in 2014 has provided us with a new perspective on technology and innovation and how we can work alongside start-ups to deliver new platforms, ideas and opportunities. We’ve already struck up some interesting partnerships with start-ups as a direct result of the Collider programme, so we’re really looking forward to Collider’s Class of 2015 and helping to unearth those gems that we can work with to develop new ways for brands to engage and inspire audiences across our business” Dan Cresta, Partnerships Director, Exterion Media

[/fullwidth_text] [fullwidth_text alt_background="none" width="1/2" el_position="last"]

“Ogilvy London Labs has been at the forefront of innovation since its inception. By partnering with Collider in 2015, we are pushing the limits of innovation, interacting with more startups and maintaining our competitive advantage in the advertising industry.” Nicole Yershon, Director of Innovation, Ogilvy & Mather Group UK

[/fullwidth_text] [fullwidth_text alt_background="none" width="1/2" el_position="first"]

“The wide variety of start-ups served as a great source of inspiration for our innovation.” Edwin Bos, VP Innovation, Reevoo

[/fullwidth_text] [fullwidth_text alt_background="none" width="1/2" el_position="last"]

“By working with the Collider Class of 2015, we will gain invaluable exposure to the latest technology and talent affecting the marketing industry today.” Tom Crossley, Engine Group

[/fullwidth_text] [fullwidth_text alt_background="none" width="1/2" el_position="first"]

"Being a modern agile agency requires constant access to the latest technologies and thinking, which Collider start-ups always have in spades. Smart marketers don't just take new products off the shelf, they work in partnership with tech providers to evolve their solutions. We're looking forward to collaborating with the cohort of 2015 to deliver long-term innovative solutions for each of our clients." - Paul Frampton, CEO of Havas

[/fullwidth_text] [fullwidth_text alt_background="none" width="1/2" el_position="last"]

“To stay in this competitive market, brands must take a proactive stance on adapting new technologies. Collider facilitates this. 2015 will be a big year for social content – especially social video. We’re excited to work more closely with the innovative talent Collider connects us to each year.” - Sarah Wood, COO of Unruly Media

[/fullwidth_text] [fullwidth_text alt_background="none" width="1/1" el_position="first last"]

“We are very proud to be one of Collider’s founding partners. It has enabled us to gain deep exposure to new technologies and pilot those technologies with our brands. Collider continues to accelerate very high quality startups with a strong relevance to our brands. Five Collider companies are currently piloting their technology with Unilever and we are looking forward to seeing what 2015 brings.” - Marc Mathieu, SVP of Unilever

[/fullwidth_text] [clients item_count="12" category="brands-2" carousel_auto="yes" pagination="no" width="1/1" el_position="first last"]