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**We will be profiling each company joining Collider’s Class of 2015. Take the time to learn a bit more about them and keep an eye on what’s to come over the next few months!**
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Who are you and what do you do?
We are Pixoneye. We let our customers in on their customers' personal life stories by combining image understanding capabilities with artificial intelligence on any mobile device's photo and video galleries.
Who are your co-founders & give us one line about each of you!
Ofri Ben Porat (CEO) - 7 years' experience in online and digital marketing and advertising, served as the senior advisor to the Minister of Tourism on all marketing matters.
Nadav Tal-Israel (CTO) – over 10 years' experience in computer vision and machine learning, Nadav served as head researcher on the Samsung gesture recognition developments for the galaxy series
Dr. Iris Yuster (partner) – 20 years in the targeted and segmented marketing and advertising business, Dr. Yuster did her Doctorate for Deutche Telekom with regards to ad serving and correct content on TV platforms.She is also responsible for Pixoneye's post-doc research regarding customer profiling based on their photo and video galleries.
Where in the world are your headquarters?
Pixoneye is an international organization and has 3 offices around the world:
Our headquarters are currently in London, where most of the management and marketing happens. Pixoneye's R&D is located in Tel-Aviv, Israel, smack in the middle of the hottest tech scene in the world (at least weather wise), and finally, Pixoneye's Luxembourg office is responsible for all the company's financials and academic research @ University of Luxembourg.
What excites you most about London (one startup point and one non-startup point!)?
On a startup level, London is the capital of Europe with regards to Marketing and Advertising Agencies. If we want to swim with the right sharks we need to dive into the right pool!
On a personal level…Burgers and lobsters.
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What insight (competitive advantage, new perspective etc.) are you bringing to the Madtech industry?
January 2014 marked the inevitable shift to mobile, as consumers time-spent on mobile was higher than time-spent on any other devices. Digital consumption on mobile is now at 65% however, companies are having a hard time adapting to this new device in terms of targeted advertising and relevant push content. Pixoneye offers a Real Time Personalization Solution on mobile that will allow any company to understand the true and personal story of their customers in an automated and simple way.
What is one challenge you have had to overcome since beginning your journey?
The more personal the device (ie: Mobile phones) the more privacy issues arise when trying to target and learn about the customer. Pixoneye has spent the better part of the past 2 years dealing with this issue which has been the main focus of the technological developments since founding.
Tell us about how Collider can (and hopefully will) help you over the next four months.
Large agencies and brands are slow moving and complex machines. When pitching AdTech ideas to them (especially on mobile), to go from "ooh! That sounds like a great idea" through "let's talk business" all the way to "pleasure doing business with you" can be a death sentence for start-ups. We hope that with the aid of Collider and their understanding of both start-ups and large agencies we can speed up the above mentioned process and rapidly grow and integrate with our clients.
Here's a funny fact you didn't know about us!
When preparing for the web summit in Dublin last year, we sent our intern to make 100 Pixoneye branded hats to give away at our booth, he misheard us and got to Dublin with a suitcase containing 1000 hats. We managed to give away 12 hats at the conference and now have around 988 hats still in our offices. If you wish to receive a free pixoneye hat, please email me @ ofri.benporat@pixoneye.com and I'll make sure to send you one right away!
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