Why Collider? From our Startups

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"Being a part of the Collider Class of 2014 has been without question, the best decision and most rewarding experience of my career, and I would wholeheartedly recommend Collider to any start-up."  Carl Wong, LivingLens

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Here at Collider, we’re experts in finding that sweet spot between brands and marketing/advertising startups - or Madtech startups as we like to call them. We pride ourselves on bringing innovative founders in front of major global brands (real customers) to build a product people really want- to paraphrase Paul Graham. Applications for our January 2015 program are now open and we’re looking for you to join our Collider family.

We focus on three things: cash, coaching and connections. First off, the cash: This year is even bigger and better than we could have imagined. We’ve brought together even more angel investors from the marketing and advertising world, meaning more expertise and also more cash, for our startups. This year, we are now offering up to £150K funding per company. And, that’s just the starting point…

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"The support systems they put around a company is worth its weight in gold." - Sam Oakley, Stashmetrics

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"What is it like working with Collider? It’s like having an expert partner always with you. A year and half on, and we’re still getting value. It was probably the best months we have invested in our company."– Phil Mundy, Beem

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Next up, the coaching. We’re comprised of a diverse group of successful entrepreneurs with decades of experience behind their belts here to help you accelerate and fine tune your product. There are plenty of skills to learn as a startup founder, from pitching to listening, cash flows forecasting to product roadmap development. We’re here to help you learn. Feeling overwhelmed? Your dedicated coach works with you on a one-to-one basis for two hours every week throughout the programme- they’ll keep you focused from beginning to end. Over to you Carl:"Before Collider I felt that I needed an hour to explain what we offered, but now if I get 10 minutes with someone that's enough to listen and deliver a pitch.” And what’s more, there’s an even larger network of investors popping by every month to give in their feedback between workshops.

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“The mentoring process has been a fantastic accelerator for the business. It's much more about the being on our side of the table, partnering with us and working through the issues than a normal supplier/customer relationship." - Andrew Foyle, Miappi

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"The benefits for us working with Collider have been the introductions they've made to the brands and to get in front of people in those businesses. Ultimately you’ve got to listen what people are saying, listen to the advice that people give you and make your decisions out of that." - Iain Hagger,CampaignAmp

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Last but certainly not least, connections- this is where we don’t hold back. During our 17 week programme, we’re bringing you, the most innovative entrepreneurs and their game changing ideas face-to-face with the UK’s senior executives of the most influential global brands- think Unilever, Diageo and the National Lottery. They’ll be giving you first-hand feedback on your product and how to find that perfect product-market fit. Think years of research and testing boiled down into a few months’ time. We've done most of the hard work - just bring your game face and go-to attitude.

What’s next? You. Together we’re shaping the future of advertising and marketing to consumers, and want you to be a part of it. Not sure if this we’re the right fit for you? We’ve got some guidelines for the types of B2Brand startups we’re looking for this year. Need more info? Contact miles at collider. io he will be happy to answer all of your questions!

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“With Collider you can bring forward by months the time at which you start to generate revenue. That’s because of the brands that they introduce you to, and the high intensity of the Collision Phase - meaning you don’t make those time-consuming mistakes at the beginning.” – Stashmetrics

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Seenit takes The Next Big Thing by Storm

spee datingWas yesterday ever impressive! We started off with our speed dating event in the afternoon in conjunction with Unilever – over 20 startups and 60+ Unilever professionals all sat down to discuss how big brands can work with start-ups in the future. We even had a presentation from Marc Mathieu, Global SVP of Marketing for Unilever. After our speed dating session, we co-hosted The Next Big Thing- a showcase for the future stars of the marketing and advertising ecosystem. Eight start-ups from across London’s top accelerator programs pitched their hearts to a panel of four senior industry professionals from top UK brands Unilever, Diageo, Shop Direct and Havas Media. 3 minute pitches, 2 minute Q&A and audience participation via twitter made for some great feedback!

Collider’s own Seenit was the last company to pitch. Co-founder and CEO Emily Forbes captured the attention of every person in the room and left the panel speechless. The demonstration of how brands can engage with their audiences through crowd-sourced video footage had all eyed glued to the projectors. What an exemplary pitch she brought to the stage! Uproarious applause lifted the energy of the room and everyone was busy chatting and tweeting about Seenit post presentation.

IMG_20141021_173203After a quick deliberation, the panel returned to announce Seenit as the winner of The Next Big Thing!

“Ad:tech has been unbelievable for us, we’ve made some really great contacts,” Emily mentioned. Her team is also already preparing for the post-conference work. “It’s just the case of starting to build and continue to build the relationships of the people we have met today.”

Congrats again Emily on your team win and to all of the other start-ups who participated in the speed dating!

Look out ad:tech London!

collider adtech
The Collider office is buzzing this morning as we prepare for the ad:tech London Conference happening today and tomorrow in the heart of the city. Europe’s most innovative brands, media owners, agencies and tech providers will be attending- and we’re bringing the best of the UK’s Madtech start-up talent. We’ve got a couple of exciting opportunities to share about this afternoon as well. 24 of the UK’s finest start-ups will have the opportunity to meet 70+ professionals from Unilever in a speed dating session. This event is 3X as large as any of our previous speed dating sessions and we’re excited to see what sorts of innovative collisions will happen this afternoon.

Secondly, we are hosting The Next Big Thing final pitching event in conjunction with Unilever and tech2brand. 8 start-ups, 4 senior corporate judges, 3 minute pitches, 2 minute Q&A, and 1 final winner. Follow the progress of the event on Twitter at #adtech_London.

Stay connected to our social media for updates throughout the day and we will be back tomorrow with the exciting results!

Invest in the Class of 2016 co-hort

[blank_spacer height="30px" width="1/1" el_position="first last"] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/2" el_position="first"] You’re a world leader. Yes, you are. A creative genius, a planner extraordinaire, an agency head honcho. You're a crucial part of the Advertising, Marketing and Comms industry in the UK. And the UK is the world's number one. Brands come from all corners of the earth to tap into your creativity, experience and skills. And you want to keep it that way, right? Right.

Look out West to our cousins over the pond. AppNexus, Radian6, Marketo. Huge marketing and advertising tech success stories. They’re building the tech that is going to be powering the future of the brand and agency world. Our peers in the US are getting early access to the tech that is shaping our industry. We should be building it here.

Look East to the City. Where the financial industry lives. Another sector where Britain leads the world. And the people in that industry are doing something important. They’re backing their future. They’re buying into it. Pouring money and knowledge into the FinTech scene, opening themselves up to the startups that will keep the world knocking on their door. It’s time we did the same.

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We’re calling out to you, to the whole industry, to provide some of that fuel. Just as the City has platform upon platform to invest in startups, we're creating one for MadTech. For you to put your hard-earned into up to 10 game-changing startups. And in return, you'll get a stake in them. Up to 10 startups that will set us apart from New York, Paris and Singapore. And most importantly, a stake in your future that could turn into a great return.

So, What's the Deal Then?

By investing in the Seedrs campaign, you'll be investing directly into up to 10 of MadTech's finest leading into 2016 - the Class of 2016 cohort.

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We’ve assembled a crew of seasoned investors and industry stalwarts to come on board. But to fulfil the mission, we'll need more. We'll need you. The pioneers, the rule breakers, the early adopters. The people in the industry that just ‘get it’. Between us, we have the expertise, skills, connections and smarts to build the global MadTech businesses of tomorrow. The more you invest in the startups, the more intangible returns you get. Just as Mr. Banner says, "You become a part of the community". So we've spliced up a few investment suggestions below, with the perks that come along.

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[4/15 slots remaining] BRONZE £5K – Welcome to the Collider Community.You’ll get an invitation to the Collider Launch Party, Demo Day and monthly MadTech Drinks, and monthly mail updates.

[11/13 slots remaining] SILVER £15K – Take a front seat on the innovation train. You’ll get an observatory seat at Selection Day, and exclusive networking events with the other Collider investors in addition to everything in bronze.

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[6/8 slots remaining] GOLD £25K – Roll up your sleeves and get involved. You’ll get the opportunity to lead a Collider Academy Workshop, a half-vote at Selection Day, invitation to monthly Investor Portfolio Review sessions in addition to everything in silver.

[3/10 slots remaining] PLATINUM £50K+ The big one – you’re in as a full investor. You’ll get special invites to Founders Dinner, coordinated one-on-one mentoring with the startups, exclusive Investor events, free pass to the Collider Startup Academy sessions in addition to everything in gold.

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We’re creating a movement here, with you leading the charge. Bring your friends, your colleagues, your peers and let's keep the UK #1 in MadTech.

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Collider has moved to a room with a view

We've moved to a new office space! We're now at the brand new WeWork shared office space behind the Oxo Tower. We're a friendly bunch, so if you'd like to learn more about how we can help you accelerate your madtech startup business, drop us a line and book in a chat with one of us. If you're debating whether to apply for our 2015 programme - contact us now and we can help answer any questions you might have. You only have to look at companies like Seenit, Beem and CampaignAmp to see some of the wonderful things that our startups are achieving. For more information on our 2015 programme and the £150k of equity investment up for grabs.

A shared-space room with a view. 

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Coffee and beer on tap & the games area - you have every reason to visit us! photo 3photo 2 (8)

What it's all about - the great startup community. photo (8)