Applications are Open for the Class of 2017

LONDON | 16/06/2016

Collider, London’s leading marketing and adtech (or MadTech) accelerator has opened for entries to its fifth accelerator programme.

The programme offers startups up to £80K in equity funding for up to a one-year mentorship driven programme. Collider also partners with global brands and agencies who are looking to work directly with startups. Up to 10 startups will receive £30K equity investment for a four-month Collision Phase programme with 130+ hours of support.

• The programme focuses on providing the necessary customer feedback early-stage startups need to scale
• Expert mentorship from veteran entrepreneurs and senior brands and agency executives occurs weekly throughout the first four months

• Post-Collision Phase, up to five startups will receive £50K equity investment, and a further 8 months’ support from Collider, the Growth Phase
• By the end of one year, startups should have enough market traction to raise a late seed or Series A investment round
• Investment comes from smart Angel Investors with a unique offering they bring to startups from the marketing and advertising world, who also participate in the programme as mentors

The four-month programme is designed to provide enough customer feedback for startups to have trials in the pipeline by Demo Day. In 2016, over 200 brand and agency individuals attended the Demo Day, a commercial launch for the Class of 2016 startup cohort.

Current Corporate partners of Collider include Asda, DigitasLBi, dunnhumby, Exterion Media, Haymarket, Ogilvy & Mather Group UK, Puma, Reevoo, The National Lottery and Unilever. Collider has invested in 34 startups in the MadTech industry over the past four years.

Rose Lewis, Co-Founder of Collider says: “Industry leaders are approaching us because of the structured programme and framework we provide, and startups come to us because of the tailored mentorship and connections in our network. Brands and agencies have understood they need to work with startups to stay ahead of their competition. We provide the framework and guidance for them to do this with measured returns.”

Jubair Jalil, Co-Founder SyncSpot, Collider Class of 2015 says; "Collider puts the SMART in smart money! The contacts, exposure and mentorship are priceless."

Startups can apply on f6s at the following link: http://f6s.com/colliderclass2017 Applications for the Class of 2017 close 16^th October, 2016. The Programme begins early December, 2016.

Financial Times powers marketing innovation through partnership with startup accelerator Collider

28 June 2016 | London

Today the Financial Times begins a year-long partnership with London-based Collider, a tech business accelerator focusing on innovation in marketing and advertising.

Over the course of the year, the FT will work with Collider on a structured programme for its product, technology and commercial teams, aimed at stimulating new ideas and answering questions around how to best serve clients and readers in the future. The programme will include:

● Innovation workshops providing practical skills for staff to work effectively with startups ● ‘Deep Dives’ focused on generating creative solutions to problems using new technologies ● Opportunities to connect directly with startups focused on business and talent development

Jon Slade, chief commercial officer at the Financial Times, said; “We're thrilled to be announcing our partnership with Collider. The disruption of the publishing world, and in particular within advertising and marketing, creates wonderful opportunities for experimentation, and the startup environment can inspire much of the future fuel for our growth engines. Collider are experts at filtering and nurturing innovation in this space, and we're really excited about working with the team. All businesses need to ensure that they have a consistent injection of energy, and the FT's partnership with Collider further underlines the FT's credentials and intentions around digital innovation.”

Andy Tait, co-founder of Collider says: “Collaborating with publishers is always a pleasure at Collider, and working with the FT is something very special for us. Disruption to traditional publisher models present great opportunities and we’re delighted that the FT has a strong desire to understand the value of working with innovative startups from across the globe”.

Collider currently works with leading industry publishers, including Haymarket in London. The team have a long history of working with publishers, from co-founder Rose Lewis’ experiences as head of sales in the UK at Ziff-Davis, to partner Frank Kelcz, who has launched 27 magazines in eight languages, on three continents.

Collider has invested in 34 startups in the marketing and advertising technology (MadTech) space over the past four years. The FT joins Collider’s current corporate partners including Asda, DigitasLBi, dunnhumby, Exterion Media, Haymarket, Ogilvy & Mather Group UK, Puma, Reevoo, The National Lottery and Unilever.

The partnership follows the FT’s recent investment in Alpha Grid, a company specialising in the development and production of quality branded content.

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For more information, please contact:

Financial Times

Megan Dold megan.dold[at]ft.com T: +44 (0) 20 7775 6587 M: +44 (0) 7429 394 221

Collider

Alexandra Connerty alexandra[at]collider.io T: +44 (0) 20 7099 2160 M: +44 (0) 7541 214246

About the Financial Times:

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 793,000. Mobile is an increasingly important channel for the FT, driving half of total traffic.

About Collider:

Collider is an accelerator dedicated to marketing and advertising startups, who help brands and agencies identify, understand, engage with and sell to their consumers. Collider invests capital in these startups, coaches them through a highly structured programme and connects them to potential corporate customers and investors. Collider also partner with brilliant brands and agencies to help them work closely with game-changing tech and introduce their teams to new ways of working.

rtobjects Partners with Drive Automotive Design Consultancy

LONDON, 20 June 2016

rtobjects, the visualisation start up, and Drive, the leading automotive design and visualisation studio, today announce their partnership.

Humans are intensely visual creatures, and better imagery delivers clear commercial benefit — both in speeding the design process and helping people research products before they buy them. But the nature of imagery online has not changed significantly in the last 20 years — websites typically just deliver pre-shot images or videos.

rtobjects has developed a ground-breaking technology to deliver personal interactive movie experiences into the web-browser on any device without the need for plug-ins or downloads.

Drive develops and delivers outstanding design and digital visualisations across a range of sectors, with a primary focus on automotive.

The partnership will allow the companies to deliver incredible cinematic and fully interactive visuals in the browser on PCs, tablets and smartphones.

This will allow their clients to conceive, create and deliver entirely new visual experiences on the devices that people already use as part of their day-to-day internet use.

For example, it will allow people to look around and configure a personalised version of a vehicle in real environments with photo-realistic detail, and then see that vehicle driving through any number of locations — desert, forest, city, or off-road. All delivered as movie-quality CGI into the consumer’s browser, and fully under the consumer’s control.

Chris Longmore, Director at Drive, commented: “We’ve worked with pretty much every visualisation tool you can think of, but rtobjects is really offering something new. We were impressed by the technology and the team, and want to work with them to bring completely new forms of visualisation to the market.”

Darren Poore, Visualisation Director at Drive, added: “Clients are constantly looking for more impressive, more immersive and more interactive visuals, and rtobjects deliver just that. And they do it on the devices that people already have — their desktops, tablets and mobiles. This partnership gives us direct access to a cutting edge technology and a significant competitive advantage.”

Craig Walmsley, Co-Founder of rtobjects stated: “Drive is one of the UK’s most respected design and visualisation studios — their track record of incredible work speaks for itself. Using our technology, we can now deliver these incredible visuals as part of a personal interactive movie experience. We are pleased and proud to partner with them — together we can realise our vision of making the Internet cinematic.”

ENDS

About rtobjects: rtobjects delivers personal interactive movie experiences in the browser so people can really see and experience things before they buy them. Combining the rich visual worlds of games and movies, with the interactivity of digital, rtobjects makes the Internet cinematic in the scope and quality of its visuals. The company was created by Craig Walmsley, first and founding Strategist at AKQA, and Ian Monaghan, Neil Hutchinson and Matt Rubin, formerly of Black Rock and Big Bit Games Studios.

www.rtobjects.com

About Drive: Drive has established an enviable reputation for providing quality design and visualisation services to major automotive manufacturers. Their Creative CGI Studio works with automotive brands and their advertising and marketing agencies to create emotive, visual content for advertising, PR, web and print.

www.drivecgi.co.uk

A Collider Pop Up in Amsterdam

[spb_video link="https://vimeo.com/171726210" full_width="no" width="1/1" el_position="first last"] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/1" el_position="first last"] June 15^th, 2016 | Amsterdam

On June 15^th & 16^th, Collider, London’s Leading MadTech Accelerator, heads to the Heineken Experience for two days of brand and investor interactions in the Dutch capital.

The brands are household national and international names from the FMCG, Technology, Insurance, E-commerce and Retail sectors. Representatives from each brand will be led through a day of workshops and interactive sessions aimed at fostering an entrepreneurial mindset, introducing them to new technologies and how to use the new technologies to solve new and existing challenges.

Collider Class of 2016 investor Ellen Bark-Lindhout says;

"We designed the Popup as a highly interactive workshop - for brands to learn about the various technologies the startups offer, and for startups to gain insight in the brands needs. The startups bring innovative marketing and advertising technologies, including e-commerce enablers, that help brands better understand, engage with, and sell to their consumers. We like to think "action", so we aim to go beyond the talking and identify tangible opportunities for pilot projects."

Rose Lewis, Co-Founder of Collider says;

“Amsterdam is a natural first city for the first Collider pop up. Its creative-minded, multicultural residents, support from the government, and headquarters of international brands, there are plenty of opportunities to help startups move between the Netherlands and London. We are looking forward to becoming involved in the ecosystem.”

This is the first international Collider ‘pop-up’ aimed at spending a short, but impactful amount of time in a MadTech hub.

Seven Collider London-based startups will be joined by four Amsterdam-based startups, who have been hand-picked by Bark-Lindhout. This will encourage a cross-cultural exchange of ideas and experiences between all the founders, with discussion opportunities built into the programme.

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Collider unveils the CEOs & advertising scalers joining the Mentor Network

 

Over 10 changemakers have signed up to partake in a recently launched, structured Mentor Network for a selected number of Collider scale-ups. These founders are ready to scale their marketing and advertising technology startups, taking on a large number of clients, entering into new markets or raise their next round of institutional funding.

The hand-picked changemakers, CEOs of the UK’s MadTech success stories, will be actively coaching the next generation of leaders based in London – securing our status as the global leaders in MadTech. They include individuals who have previously scaled world-leading agencies across the world, built and sold industry leading MadTech companies, and are influencing the thought leaders of tomorrow.

Rose Lewis, Co-Founder of Collider says: “To help Collider startups maintain the UK’s leading position on the world map in marketing and advertising, they need to learn from the best in the industry. So we have chosen the most successful leaders to give back to the industry by becoming dedicated mentors.”

These twice yearly sessions will be designed for maximum impact in the shortest possible time. Within a matter of hours, startup founders will create personal relationships with individuals who have scaled the industry’s brightest agencies and tech companies, setting the industry standard with their track records and best practices. Mentors will have the opportunity to network amongst their peers who have reached similar career milestones, as well as individuals just beginning on their journeys.

Sarah Wood, Co-Founder of Unruly says; “When you’re starting up a tech business, the learning curve is unbelievably steep. Talking to someone who’s “been there done that” can save both time and money and help to evolve a product, team or business model that’s far more likely to succeed. The best mentoring relationship is not a lecture; it’s a conversation between two people who are on the same journey and it is a privilege to be participating in Collider’s Mentoring Network, where I can share what I’ve learned with the next generation of leaders, and have the opportunity to learn from them as well!”

Sarah Wood founded Unruly in East London in 2006 and was acquired in 2015 by News Corp for £58M. She also champions internal mentoring programmes within Unruly, Co-founded the City Unrulyversity for aspiring entrepreneurs and lectures at the University of Cambridge.

Other mentors include; Jessica Butcher, Co-Founder of Blippar; Helen Calcraft, Founding Partner at Lucky Generals; Gabbi Cahane, Chairman Multiple; Richard Fearn, Founder of the Friday Club; Simon Menashy, Investment Director of MMC Ventures; Giles Palmer, CEO Brandwatch; Guy Wieynk, CEO Western Europe at Publicis Worldwide.

The first mentoring session will be held early July in Central London. Interested CEOs can get in touch with Rose Lewis, Co-Founder of Collider directly.