Best Things We've Heard All Week | MadTech Roundu

Last week was a week of random facts, and our top MadTech news will provide just that. Here are the best things we heard all week.

1. Self-driving cars could flip the auto insurance industry on its head

We caught up with our good friends from LV who produced this little nugget of information.

It's thought there will be a huge shift of responsibility from driver to car manufacturer, as well as a general price decrease.

And that got us thinking – where will insurers now focus to grow their market, and, more importantly, how will they advertise better to build a share of sectors like health which are seen as a big opportunity?

2. The Next Web was awesome

And the incredible LivingLens got through to the final of their scaleup pitch event. Congrats!

We actually joined our partners, Startup Amsterdam, at their stall this time and were really impressed with the quality of startups we met. Don't forget, we're still accepting applications for our first Amsterdam cohort!

https://twitter.com/Livinglenstv/status/865278436381773826

3. The Europa's nominees featured some of our key community

That's right, Richard Fearn and Gabbi Cahane – we're looking at you!

If you want to vote, you can do so here.

4. A slice of proof that we've got to do more

Yep, we weren't best pleased with this update, but with this bad news can come positivity if we all try. What were your thoughts?

The Trial And Tested Method: Amsterdam Part 3

Every entrepreneur knows that trialling and testing is a must, and anyone working to help startups grow should know this applies to them too.

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That's why last month we put on our third Amsterdam popup – a tried and tested method of getting curious brands to collide with our incredible startups – this time with Nike, TNT/FedEx and Scotch and Soda.

We were joined by 10 startups across all of our cohorts and Booster Programme: Cablato, RTObjects, Unrival, Release, Duel, Storymail, Locomizer, Scoop Retail, Seenit and CampaignAmp, and just like before, trial budget was up for grabs, as each brand chose three or more startups to explore projects with.

Hosted at The Student Hotel in Amsterdam, we saw an incredible energy from the brand teams, with a number of high level executives taking part.

The brand experience first hand

Cesar Garcia, VP/GM of Western Europe Running at Nike said: “It was a great day, not just because of the result and opportunities ahead but also personally to be exposed to the thinking, entrepreneur mindset and solution oriented work style of the startups.”

Don't forget, we're open for applications to our first Amsterdam cohort! If you're a MadTech startup looking to change the world, or know someone who is, make sure you apply here.

It's official! Collider set to launch in Amsterdam

We officially announced our big news today – Collider will be launching in Amsterdam next year! Below is our official press release. Please feel free to share to all, and if you'd like to get involved with our next step, we'd love to hear from you.

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For Immediate Release

Collider to launch new madtech accelerator in Amsterdam

Amsterdam’s startup scene continues to draw interest from overseas, as London’s leading marketing and advertising tech accelerator announce their plan to launch in the city.

Now onto their fifth cohort, Collider invests in early stage, madtech startups to help them become sustainable, rapidly growing businesses through investment, a highly structured programme and access to a wide, relevant network.

The accelerator focuses on the sweet spot between startups and brands and the commercial benefits they bring to one another.

Amsterdam will be the company’s first office outside of the UK.

Rose Lewis, Co-Founder and CEO of Collider said: “Amsterdam has a huge marketing and ad presence – the third largest in Europe – and many big brands have their global or European HQs there.

“The startup ecosystem is growing thanks to some great initiatives in the city, so it makes perfect sense for it to become Collider’s second city.”

The accelerator saw their first exit in 2016 with Class of 2013 cohort member, Avocarrot, selling to Glispa for $20 million.

The way the business works with corporates sees startups scale up with significant speed, reaching product market fit and ultimately secure deals. Collider UK partnerships include Unilever, Ogilvy, Haymarket and The Financial Times.

Ellen Bark-Lindhout, who's heading up the Amsterdam branch said: “Collider UK has a proven track record of accelerating marketing and ad tech startups and I am convinced there is lots of potential to do the same beyond London.

“One, because this year again we received a record number of startup applications from all over Europe, and two, because there are many great brands around Amsterdam that want to be close to the latest digital tech to innovate in marketing and e-commerce.”

Earlier this year, Collider hosted a popup in Amsterdam, connecting companies such as Heineken, Philips, NN Group and Ahold with a group of Collider startups.

Ellen said: “The positive reactions from both corporates and startups strengthened our plan to launch a programme in Amsterdam next year.”

Amsterdam’s Deputy Major, Kajsa Ollongren said: “I am pleased to welcome Collider and feel confident that their office in Amsterdam will be an excellent addition to the London office.

"Not only is Amsterdam Europe’s most connected tech city, it is also home to a vibrant creative industry. Collider's presence will lead to even more innovation in our marketing and advertising sector and attract entrepreneurial digital talent."

For more information Tazz Gault tazz@collider.io 07828672000

A Collider Pop Up in Amsterdam

[spb_video link="https://vimeo.com/171726210" full_width="no" width="1/1" el_position="first last"] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/1" el_position="first last"] June 15^th, 2016 | Amsterdam

On June 15^th & 16^th, Collider, London’s Leading MadTech Accelerator, heads to the Heineken Experience for two days of brand and investor interactions in the Dutch capital.

The brands are household national and international names from the FMCG, Technology, Insurance, E-commerce and Retail sectors. Representatives from each brand will be led through a day of workshops and interactive sessions aimed at fostering an entrepreneurial mindset, introducing them to new technologies and how to use the new technologies to solve new and existing challenges.

Collider Class of 2016 investor Ellen Bark-Lindhout says;

"We designed the Popup as a highly interactive workshop - for brands to learn about the various technologies the startups offer, and for startups to gain insight in the brands needs. The startups bring innovative marketing and advertising technologies, including e-commerce enablers, that help brands better understand, engage with, and sell to their consumers. We like to think "action", so we aim to go beyond the talking and identify tangible opportunities for pilot projects."

Rose Lewis, Co-Founder of Collider says;

“Amsterdam is a natural first city for the first Collider pop up. Its creative-minded, multicultural residents, support from the government, and headquarters of international brands, there are plenty of opportunities to help startups move between the Netherlands and London. We are looking forward to becoming involved in the ecosystem.”

This is the first international Collider ‘pop-up’ aimed at spending a short, but impactful amount of time in a MadTech hub.

Seven Collider London-based startups will be joined by four Amsterdam-based startups, who have been hand-picked by Bark-Lindhout. This will encourage a cross-cultural exchange of ideas and experiences between all the founders, with discussion opportunities built into the programme.

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