The MadTech Digest #1

Highlighting news in European MadTech for this week

At Collider, we like to try things. So we’re going to compile the MadTech Digest, a weekly digest of things our community is sharing, leaders new thinking, and business new in European MadTech. Got something interesting you think we should be sharing? Send it over to alexandra [at] collider.io.

UK based AdTech company Admedo has scored a fresh $6M funding round this week – that’s the second AdTech company based in Europe to receive funding according to The Drum. Is the 2015 slump destined to lead in 2016? It seems unlikely.

As AdTech public company stock dropped on average 37% in 2015, this shouldn’t be used to represent the entire ecosystem, The Wall Blog points out. M&A activity with large corporates, and a convergence of AdTech and MarTech will bring about a new life to the industry.

Econsultancy also noted the increasingly strong relationship between martech and adtech.  They also recommend keeping an eye on the data, native content and mobile spaces. Oh, and publishers are finally talking about ad blocking in a constructive way.

Speaking of ad blocking, Google pulled Adblock Fast, the official Samsung API for ad blocking, from the app store earlier this week according to The Next Web. With such abruptness, we hope it’s in the interest of UX.

But are we heading into a content bubble? The CRO of Forbes, Mark Howard, thinks sponsored content might be one of the side effects of ad blocking for publishers.

We Are Social’s Simon Kemp released a massive report on world-wide digital, social and mobile usage. He then proceeded to challenge the idea that young people are leaving Facebook. Some light(ish) reading for your Friday commute.

Collider portfolio company seenit were named the winner of the BT Infinity Lab competition, reinforcing the importance of user-generated video content for the coming year.

On the VC Side? Fred Wilson argues capital is going urban once again, based on 2012 data compiled by the Creative Class’ frontrunner Richard Florida.

Send us your feedback, and stay tuned for more to come next week!

Miappi brings music's social presence to life with Sony Music

Collider12 alumnus Miappi have had some big news this week - they've just begun working with Sony Music! After using the British start-up on sites for Neon Jungle, UnionJ and The Kinks, Sony Music is now using Miappi to power websites for artists as diverse as 70’s rock legends Judas Priest, British crooner Olly Murs and Irish rock band Kodaline. On all of these websites Miappi is used to collect fan generated content via hashtag campaigns on Twitter, Instagram, Facebook, YouTube and Vine. 

Andrew Foyle, co-founder of Miappi said "It’s fantastic to see Sony Music using Miappi on repeat. There are more big name artists in the pipeline. Watch this space."

Miappi, lets brands collect and display all of their social media content in one place. The resulting ‘social media magazine’ is something fans can use to get the very best of social content...all without logging in and out of different social media networks! For mroe information you can review their press release.

They have previously worked with Bauer Media on Grazia magazine, a fashion, beauty, and lifestyle magazine, as well as with Diageo and BeReal on engaging the customer online by bring all media to one place. The team, led by Andrew, Lee and Toby, have also raised £500K in funding to date. We love working with our current and past startups, and are also working with Miappi to bring the Collider social content to life in our other social channels - you can check them out on all of our blog posts on the Collider website!

Andrew has also been making waves in the MadTech press. You can read up on an interview published in BrandRepublic where he talks about the where social media will be going in the next three years, some of the best MadTech innovations to date and some of his biggest influences thus far.

Seenit named the 'Hottest startup in London'

Tuesday evening the 3rd of February, as everyone headed home, and as Londoners do, they picked up the Evening Standard. Flipping through they would have passed by the regular advertisements, headlines and something covering our alumnus Seenit being acclaimed as the 'hottest startup in London'! The NextTechNow is an initiative presented by Starcom MediaVest Group aimed to create and prolong partnerships with startups working in the mobile, social and data areas. This initiative connects startups ready to take things to the next level by working closely with Starcom MediaVest Group employees to increase innovation in the Madtech industry. Something we believe wholeheartedly in here at Collider!

We caught up with Emily to see what she had to add to their press coverage:

"We're ecstatic to be featured, as such a young company. It's great validation for not only our team but hopefully our clients. It's opened more doors to brands and already kicked off some fantastic new leads."

Congrats again Seenit team - Ed, Emily and Max! We can't wait to see what's next to come!

Here comes the Collider Class of 2015

[spb_single_image image="13861" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" link_target="_self" width="1/1" el_position="first last"] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/2" el_position="first"] With the new year, we're bringing in the 'creme de la creme' of what Madtech has to offer for 2015. And that means nine new startups have joined the Collider family. Please welcome; the Collider Class of 2015! This year, the startups have travelled from all over Europe to join our growing family and it's bigger and better than ever before. Our founders have come from Australia, Hungary, Israel, Italy, Portugal, Slovenia, the US, and across London - and they're all here to make a dent in the ever growing and maturing Madtech industry in the UK.

This year, the startups reflect some of the growing trends in the marketing and advertising industries, including 'dark social', customer segmentation, enhanced social analytics and short-form video to name a few.

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And to support our startups on their journeys we have over 12 amazing brand and agency partners - some of the biggest names in the UK, including Unilever, Diageo, Ogilvy Group UK and Havas Media UK. But no one can pinpoint the value of Collider better than our ring-leader, Rose:

“We are really excited about this year's cohort of startups - they reflect the current trends in Madtech and should offer our brand partners fantastic opportunities to understand, engage with and sell to their customers in new and innovative ways. Our startups will get the opportunity to pitch to some of the most influential marketing and advertising people in the UK and we look forward to seeing the benefits this will bring to the founders.”

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THE STARTUPS

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Brandvee is an audience development platform for media brands that finds, tracks and targets the most influential customers who drive conversion.

Hello, we're Burst!  We make big data from little videos and have built the world's first social video analytics platform which helps organisations understand how to spend more effectively on short-form video.

FindTheRipple is the influencers analytics platform that provides understanding, predictions and recommendations that drive highly focussed campaign decision making in real time.

Ignidata offers affordable, actionable, real time, global insigths in to millenials and other hard to get people by rewarding them with the content they love

Pixoneye  uses people's photos and videos that they have stored on their mobile devices in order to extract very clever data about them, completely anonymously. By understanding the user through their photos we are able to serve the right ad to the right user no matter what app they are using!

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Powr of You  is a data marketplace where consumers and brands can learn and earn from each other. Our platform provides brands with a deeper understanding of consumers across devices, browsers, and social networks.

Real Life Analytics enables targeted advertising on any digital screen. Using patented visual recognition technology we can enable every screen to recognise who is in front of it and serve them exactly the right targeted content in milliseconds.

Storesense interprets customer journeys in traditional brick-and-mortar stores using passive Wi-Fi. Our advanced proprietary algorithms drive actionable retail advice - from low traffic zone warnings and optimal in-store advertising position suggestions to the best locations for resting areas..

SyncSpot  harnesses the power of entertainment to move people by offering exclusive content that can only be accessed once a customer is at a specific location.

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Stay tuned for more in-depth info on each of the startups to come over the next couple of weeks!

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The 12 Brand Partners for the Collider Class of 2015

[fullwidth_text alt_background="none" width="1/2" el_position="first"] As the holidays come crashing in and 2014 comes to a close, we are preparing for what 2015 will bring. And what better way than announcing our Brand Partners for the coming year?

2015 is going to be an exciting year for the Madtech world. We're preapring to bring in a new group of Madtech startups ready to take their businesses and products to the next level. But they're potential relies partially on the brands we partner with.

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Rose Lewis, our co-founder and ring leader shares how it is

"These brands play a pivotal role in our accelerator programme each year. Without their dedication and enthusiasm, our startups would not have access to such constructive and critical customer feedback as early on. This leads to a faster market launch of a product responding to brands’ actual needs."

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In the first 17 weeks, brands will literally be colliding with startups - workshops, speed dating, mentor meetings, demo days and more! Te brands will give real-time feedback to these founders, helping them to become revenue-earning businesses. But learning is a two-way streak. It's all about knowledge sharing. So brand mentors take back what the startups have taught them about embracing innovation to their larger organizations and become change makers! As simple as that!

Enough from us, here's what our partners have to say.

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“Working with Collider in 2014 has provided us with a new perspective on technology and innovation and how we can work alongside start-ups to deliver new platforms, ideas and opportunities. We’ve already struck up some interesting partnerships with start-ups as a direct result of the Collider programme, so we’re really looking forward to Collider’s Class of 2015 and helping to unearth those gems that we can work with to develop new ways for brands to engage and inspire audiences across our business” Dan Cresta, Partnerships Director, Exterion Media

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“Ogilvy London Labs has been at the forefront of innovation since its inception. By partnering with Collider in 2015, we are pushing the limits of innovation, interacting with more startups and maintaining our competitive advantage in the advertising industry.” Nicole Yershon, Director of Innovation, Ogilvy & Mather Group UK

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“The wide variety of start-ups served as a great source of inspiration for our innovation.” Edwin Bos, VP Innovation, Reevoo

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“By working with the Collider Class of 2015, we will gain invaluable exposure to the latest technology and talent affecting the marketing industry today.” Tom Crossley, Engine Group

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"Being a modern agile agency requires constant access to the latest technologies and thinking, which Collider start-ups always have in spades. Smart marketers don't just take new products off the shelf, they work in partnership with tech providers to evolve their solutions. We're looking forward to collaborating with the cohort of 2015 to deliver long-term innovative solutions for each of our clients." - Paul Frampton, CEO of Havas

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“To stay in this competitive market, brands must take a proactive stance on adapting new technologies. Collider facilitates this. 2015 will be a big year for social content – especially social video. We’re excited to work more closely with the innovative talent Collider connects us to each year.” - Sarah Wood, COO of Unruly Media

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“We are very proud to be one of Collider’s founding partners. It has enabled us to gain deep exposure to new technologies and pilot those technologies with our brands. Collider continues to accelerate very high quality startups with a strong relevance to our brands. Five Collider companies are currently piloting their technology with Unilever and we are looking forward to seeing what 2015 brings.” - Marc Mathieu, SVP of Unilever

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