Only the Creative use of Technology will survive

Last Friday I went to the Wall Street Journal's excellent TechCafe, which set up stall (so to speak) in The Bookclub, Shoreditch for three days of free talks, panels and inspiration from the tech industry's leading figures.

Friday was Government day and Ben Hammersley, the Prime Minister's Ambassador to TechCity, talked about the future of technology (he has recently written a book, "64 Things You Need to Know Now for Then"). In a wide-ranging interview Ben talked about the impossibility of shutting down the Internet, the new Digital Government and the benefits (or otherwise) of Modafinil.

[slideshow]

The theme that struck me most was his views on Moore's Law and that in the future much of the 'skilled' white-collar jobs will be automated by algorithms in the same way that the blue-collar jobs have been. No one welds cars by hand anymore as that can be put in a flowchart and automated by algorithm and Ben's point was that the same will be done for white-collar job - just see what Watson is doing for IBM. For example Watson can diagnose patients within 50% accuracy of Doctors. With Moore's Law it's not difficult to see that the accuracy of Watson will increase and surpass many Doctors diagnosis in not many years at all.

All this lead to Ben saying that it's the 'black-collar' workers, as he put it, who will win through. These are the creative types - the people who can conjure up the technology, solutions and products in ways that simply can't be reproduced by a flow-chart and therefore algorithm. This is Collider12 is looking for - we want technology that will scale but we want the creative solutions that mean the people, the team, are the differentiator and the reason you will also win.

@mstafford

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The Product

Collider12: Where creative tech 'B2Brand' startups, corporates brands and investors ‘collide’ together in productive collaboration to accelerate mutual learning, earning and growth.

Why?

• Corporates, Brands, VCs and Angel Investors seek “hot” “startups” to invest in
• In comparison to start-ups, Corporates see organic growth as slow and predictable but real talent is harder to retain in slow-growth environments
• Corporates invest for financial return, strategic insight, access to global innovation, an alternative to organic growth, to stem the flow of talent to start-ups and to groom acquirees
• In 2012, the UK Government supports this investment activity
• Managing the investment process yields many companies who are interested in receiving funding but few who will progress
• This “Accelerator” is a “programme” which manages this ratio by seeking the best investee companies
• Accelerators are different to funds, to corporate venture funds and corporate venture programmes in the way they package the process and standardise the offer
• To become the accelerator style ‘brand’ for creative digital B2Brand technology
• Deliver standout, high growth businesses through consistent, high quality support plus seed funding thereby growing the creative economy whilst gaining a financial return

For what kind of start-up?

• Companies working with Creativity and Technology
• Offer a B2Brand or consumer facing brand benefit
• With an innovation that can be taken up at scale to improve the brands' offering
• 2-5 founders with technical backgrounds

Collider12's basic elements:

• Mentors: support from a small number of dedicated entrepreneurs and partners who have made money in this sector
• Events: networking, brand demo days and investor days
• Time limit: intensive support is provided for a predefined period of time
• Networking: Meet customers, employees, investors and advisors
• Discipline: Founders are held to clear deliverables and deadlines by mentors
• Mediation: resolve partner issues

A Collider12 Company...

A company that, "helps their customers to grow revenue, retain clients, maintain online their reputation and manage operations more effectively" is a good goal. The companies goal should be to, "to help customers save time and make money".

If this is you and your customers are brands then apply.