Collider12: Where creative tech 'B2Brand' startups, corporates brands and investors ‘collide’ together in productive collaboration to accelerate mutual learning, earning and growth.
Why?
- Corporates, Brands, VCs and Angel Investors seek “hot” “startups” to invest in
- In comparison to start-ups, Corporates see organic growth as slow and predictable but real talent is harder to retain in slow-growth environments
- Corporates invest for financial return, strategic insight, access to global innovation, an alternative to organic growth, to stem the flow of talent to start-ups and to groom acquirees
- In 2012, the UK Government supports this investment activity
- Managing the investment process yields many companies who are interested in receiving funding but few who will progress
- This “Accelerator” is a “programme” which manages this ratio by seeking the best investee companies
- Accelerators are different to funds, to corporate venture funds and corporate venture programmes in the way they package the process and standardise the offer
- To become the accelerator style ‘brand’ for creative digital B2Brand technology
- Deliver standout, high growth businesses through consistent, high quality support plus seed funding thereby growing the creative economy whilst gaining a financial return
For what kind of start-up?
- Companies working with Creativity and Technology
- Offer a B2Brand or consumer facing brand benefit
- With an innovation that can be taken up at scale to improve the brands' offering
- 2-5 founders with technical backgrounds
Collider12's basic elements:
- Mentors: support from a small number of dedicated entrepreneurs and partners who have made money in this sector
- Events: networking, brand demo days and investor days
- Time limit: intensive support is provided for a predefined period of time
- Networking: Meet customers, employees, investors and advisors
- Discipline: Founders are held to clear deliverables and deadlines by mentors
- Mediation: resolve partner issues