Apply For Our Booster Programme 2017

We're back with our next Booster Programme, which means we're on the look out for the very best MadTech startups – but what is it we're looking for, and what exactly do we offer?

ABOUT YOU

You'll have a top notch team, confirmed your product market fit and have a clear roadmap to success. Now you need that extra boost and on the hunt for the shortcut to success – it's contacts, exposure, mentoring, coaching and access to your industry: MadTech.

ABOUT US

It's all about supercharging our startups – our booster programme will accelerate your sales, exposure and network. Join us and interact with our family of startups, brands, investors and mentors, fine tune your sales and pipeline management and ultimately get your shortcut to the market.

GET CONNECTED

You’ll interact with Collider’s trusted major brand and agency partner network through targeted, curated sessions, giving you a massive time-saving short cut to market.

You’ll get the chance to interact with the Collider family - over 30 startups, 70 investors and even more brands and mentors.

You’ll participate in interactive and impactful sessions to boost your business, all fine tuned to make sure your sales, pipeline management, investment and scaling are a systematic part of what you do.

BE SUPPORTED

You’ll get the chance to interact with the Collider family - over 30 startups, 70 investors and even more brands and mentors; be a key player in our Collider Community.

WHAT YOU’LL GET

Targeted access to the Collider networks; consistent and curated meetings designed for maximum impact; weekly workshops with the cream of the industry; investment readiness; expert coaching from our co-founder.

BE A MASTER

You’ll participate in interactive and impactful sessions to boost your business, all fine tuned to make sure your sales, pipeline management, investment and scaling are a systematic part of what you do.

Collider alumni Avocarrot sold to Glispa for $20 million

"Mobile ad exchanger and Collider alumni, Avocarrot, has been sold to Glispa Global Group for $20 million dollars."

That was the news this September, and one that just shows the impact of the Collider accelerator programme. Congratulations to the team!

Avocarrot joined Collider's first ever accelerator programme in 2013 when we had just six brands and nine start ups, all operating from a back alley off Leicester Square. But it didn't take them long before they headed off to San Francisco to continue their journey in the tech space.

The team accelerated at an incredible pace, and in under four years sold to a fantastic collaborator for the future.

This news shows that we're beginning to see the results of our efforts to create a successful, thriving and in demand MadTech community, all stemming from London.

We can't wait to see what happens next.

Locomizer Raises $300K for International Expansion

Class of 2013 alumni Locomizer have received $300K seed round investment from international funds Impulse VC and Phystech Ventures. The follow on investments in Locomizer may go up to $1.5M by the end of 2016, and the funds will be used for international expansion of Locomizer, who currently operate in London, Japan and the United States.

The investment firms have expertise in scaling technological-focussed businesses and large networks in the US, Asia an Central Europe.

“Locomizer is a good example of how the real world is being digitized and converted into big data, to create value-added products and services for their customers and end-users. This is just one of a few projects that bring a real ‘tech’ meaning to adtech,” says Impulse VC managing partner Kirill Belov.

Major case studies in London have helped provide the market traction Locomizer needed to raise these funds. First, a partnership with Havas Media for their client Jameson, where Locomizer created a 'Lads Map' in the UK exceeded expectations and all KPIs within months.

Alongside Posterscope and Target Media, Locomizer also won the Clear Channel Outdoor Planning Award for their work on the OOH campaigns for Fallout 4. The virtual hotspots were used to create engaging out of home creative, providing the right information to the right consumers at the right time.

Alexei Poliakov, Co-Founder of Locomizer explains the technology in more detail, “Our technology is a smart geofence. Instead of relying on target customers’ close proximity to key locations, we discover and recommend non-obvious places with high affinity to brands, which has never been more possible than with Locomizer’s insights. Our targeting is not location-based, but better – it’s based on where you’ve been in the past. There is an important difference here; while we recognize the significance of location as an indicator of your interests, once we have a good understanding of your profile, relevant offers can be sent to you, regardless of your current location.”

Locomizer continues to improve the functionality of its Affinity(BI) technology by designing new patent applications and adding filtering, matching, and predictive algorithms. The aim is to enrich the generated profiles with more granular information, allowing segmentation across multiple customer attributes in a campaign planning and real-time mode.

Phystech Ventures managing partner Olga Maslikhova adds, “At the moment, Locomizer is focused on winning in adtech space, but the company is not limited to just adtech, as it has all of the capabilities to push its ‘data-as-a-service’ analytics platform across multiple verticals. The startup has already gained a foothold in EU, Japan and US markets. We recognize a huge opportunity for Locomizer to enter and be successful in the Southeast Asia markets as well. Phystech Ventures has a strategic presence there and will support Locomizer’s business development.”

Locomizer’s unique technology of audience discovery and segmentation, called Affinity(BI), is based on biological research into cell behavioral models by Dr. Alexei Poliakov, a cofounder of Locomizer. They continue to improve the functionality of its Affinity(BI) technology by designing new patent applications and adding filtering, matching, and predictive algorithms. The aim is to enrich the generated profiles with more granular information, allowing segmentation across multiple customer attributes in a campaign planning and real-time mode.

Watch Advertising Week Europe Live

Can't make it to Advertising Week Europe? Catch the live stream from the Sun Room right here - we're on at 11:30am. It's the first day of Advertising Week Europe in London! Four days of incredible back-to-back talks, workshops and networking sessions from the marketing and advertising industry's best will be heading to Picturehouse Central. And we're chuffed to be taking part for the second year in a row.

Last year we spoke about what brands and agencies need to be ready to work with startups, inviting along some of our dedicated brand and agency representatives and Stephen Lepitak from The Drum to moderate. The discussion was a huge success, and the perfect segway into the Class of 2015 Demo Day just a few weeks later. This year we're doing things a little differently.

With the Class of 2016 Demo Day just behind us, we're looking forward to how startups can transform into scale-ups. What network of support is necessary for entrepreneurs to go from 0 to 100 while balancing the expectations of investors, co-founders, employees and customers? How do expectations change from being a hand-to-mouth company, to being a fast-growth company? What qualities should founders look at in mentors they will keep close for the rest of their days? We're discussing this at 11:30am Monday morning (that's today) live at Advertising Week Europe from the people who have done it before.

Guy Wieynk, CEO Western Europe at Publicis, Sarah Wood, Co-Founder & Co-CEO Unruly, Gabbi Cahane, Chairman of Multiple and our very own Rose Lewis, Co-Founder of Collider will be taking to the stage to discuss. They will then be joined by Emily Forbes, Co-FOunder of Seenit, Andrew Foyle, Co-Founder of Miappi and Ofri Ben-Porat, Co-Founder of Pixoneye - three Collider alumni who will be on stage for some live mentoring.

Tune in and tweet at @ColliderGB to get in on the conversation!

The Class of 2016 Training Partners are Here

With months of pre-planning, the Class of 2016 is ready to join the Collider team and begin their journey in London. The founders began their four month intensive Academy in December to culminate in a March Demo Day. From workshops, to speed dates with key decision makers within brands and agencies, to hours of one on one coaching, the founders will have met 100+ individuals in the marketing and advertising space, and spent 50+ hours in sessions. The Academy is designed to enhance these early-stage founders with the knowledge they need to build out scalable businesses in 2016. Highly tailored to the demands of creating a business brands and agencies can work with, the programme is tailored to fit the needs of founders ready to scale.

In the first month of intensive academy, we work with three fantastic training partners. Source provide a lean foundation for the startups to think about building scalable products, True & North for sales fundamentals when working with big brands and agencies, and Insight Coaching provide the interpersonal skills necessary to inspire confidence when trying to close a deal. These dedicated individuals provide their time and energy to help the startups better achieve their goals in a shorter amount of time.

David Clayton says;

"Working with Collider is a natural fit for True & North. Collider are the experts at identifying media and advertising startups relevant to brands, agencies and media owners. True & North support start-ups, brands, agencies and media owners in demonstrating business value to their respective clients. Through 2016 I'm most excited about empowering Collider's startups with the mind-set and approaches to agree sustainable business relationships with great clients."

Tambo Silavwe of Insight Coaching London says;

"Working with Collider is always great. Being part of the process they take their cohort through is always exciting, not everyone can do it how they do."