AdTech

Turff - a brilliant combination of FinTech & AdTech

In the second blogpost of our series about Collider’s newest cohort of startups, we introduce Turff, a company founded by three students of Technical University Delft. 

Confronted with the hassle of tracking and splitting shared beverages and other products in student houses, they developed a solution to track (“turf” in Dutch) consumptions and manage financials in an easy way. Tracking is done on a wall mounted tablet that also serves as a unique advertising medium for brands looking to micro target students. 

Introduced in Delft with an MVP in November 2019, the Turff tablet became an instant success and was rapidly rolled out in other student cities. The tablet is now installed in almost 1000 student houses in 15 cities, reaching 12000+ active users, making Turff a “household name” for students. 

Another exciting development was a successful pilot with beer ordering & delivery in February this year. Students were able to order beer through Turff and it was delivered right to their doorstep on the same day.

These successes would not have happened without hard work behind the scenes. We asked Turff how Collider added value to this journey: “Especially as a student-run startup, the expertise from the experienced crackteam members is really valuable to us. They provide not only assistance in the areas we did not focus on in the beginning, but they also help improve our current processes.” Collider specifically helped the Turff team with optimisation of their sales funnel and organisation, customer discovery, legals and business model - bringing in expertise from our investors whenever relevant.  

Turff’s plan for the future is to first fully capture the student houses market, before entering other markets such as students and sport associations, and company canteens. The vision is to eventually become the go-to platform for cost splitting between groups. We are excited to be part of their journey!

www.turff.nl 


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