Turning e-commerce into vibrant communities - our startup Vurdere

Vurdere, the startup that turns e-commerce into vibrant communities, is the next startup that we will be introducing. As a startup in e-commerce with an already validated product, looking to expand to the european market, they were a perfect match for the Collider 2.0 programme. Read on to find out more about their product, their successes, the team, and their visions for the future! We will also elaborate on how exactly they are creating those online communities in e-commerce and how the crackteam’s support is accelerating them to the next level of their journey! 


For a long time, researchers have suggested that shopping enjoyment results from the proximity to other people. Also, customers tend to be more excited when they try, for example, a new restaurant because it is popular with diners they found interesting. Most e-commerce stores do not make use of these effects and the power of social communities, so Vurdere developed their product Vurdere Social+ Suite, a SAAS solution installed on webstores, that creates interaction between people that have a similar social profile while they are shopping online. This leads to more meaningful, personalized, and relevant content to help shoppers decide what to buy, while simultaneously building more trust. Vurdere connects people's social profiles to their ratings and reviews. Shoppers see rich, meaningful product opinions from those most like them, increasing likelihood to buy, and engagement overall. 


By harnessing the power of social communities in e-commerce, increasing conversion rates up to 3 times, it is no surprise that Vurdere already has a strong portfolio of customers in South America. Their product has been tested extensively with millions of people and the results are amazing. The team knows that Vurdere Social+ Suite can deliver what it promises. 


Who is the team behind Vurdere?

Vurdere has the Brazilian DNA with all of the 4 founders being from Brazil. Jaime, the CEO, is the original founder and the one who started the company. As a brilliant Product Manager he built the cornerstones to scale Vurdere. Julio, the Front-End specialist, is responsible to deliver the best interface - clear and sharp for the customers. Raul is the Back-End engineer and manages the core coding, which Vurdere’s product is accessing to create the “social effect”. Last but not least, Daniel is the Growth specialist, bringing in new customers, partners, and markets. 


We asked the four of them on why they joined Collider, and how the crackteam has been adding value to their journey in this programme so far, but we also wanted to know what their goals and plans for the future are. We were excited when we heard that “Collider is the best accelerator for Martechs in the Netherlands and the crackteam offers a hands-on, dive-in approach which is different from what other accelerators do. The crackteam has dove into our business as part of the team, has been pushing us forward and got us to think bigger! With their experience from past endeavors, their know-how and their connections, we were able to take it to the next level in our process of growing Vurdere. 

For the future, our vision is to deliver the same astonishing results to customers globally, using the Netherlands as our HQ.” 


We are delighted to be a part of Vurdere’s journey and are certain that soon enough we will see more and more e-commerce stores turn into vibrant communities. 


https://www.vurdere.com/en

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