Guest Post: 3 Top Tips from Unrival

Each startup will be writing a guest blog to share the highs and lows that come with being an early stage startup. This is your chance to get a sneaky peek into what it is like to be part of Collider and even grab a chunk of wisdom on the way. This week's is written by Hue Painter, the COO from unrival.

Riding the wave

As first-time startup founders, it’s the emotional journey that makes it memorable for us at unrival - Super highs, and of course those painful lows, that we often experience in the space of a week, sometimes even within one day (or hour!).

But it’s riding this wave that keeps us going. The biggest challenge we’ve found, is staying focused, when everything around us can seem to be in a constant state of chaos.

We’ve found that as a tech startup, you are a beacon for everyone wanting to give you advice on what you “should do” which can become overwhelming (advice overload).

So we’ve found surrounding ourselves with a small, trusted group of coaches and mentors, helps to keep us somewhat sane and on track. This guidance has hugely helped us to filter the noise. You could almost call it personal counselling.

But and there always is - with serious reflection over the journey so far, 3 key lessons/pieces of wisdom that we have learnt so far - LISTEN NOT PITCH, THINK BIG and FEAR.

 

LISTENING NOT PITCHING

The Collider process so far has provided an intense number of opportunities for us to meet, and engage very senior people from brands that we never would have had the chance of meeting – if not for the programme.

The immediate thought on meeting these people is “OMG, I have to tell them everything about what we do, and show them how great it is”. The lesson learnt here is, that we have two ears for a reason, as doing 2x more listening than talking - leads to a better result for all these meetings. Internally we now call this “don’t show up and throw up” – sorry if this isn’t a lovely visual.

THINK BIG

Definitely has been hard for us to digest, as you can have such tunnel vision and be so purely focused on solving the problem for one area that you miss the opportunity of widening the scope of your proposition. This is where talking to lots of people and listening can really broaden your horizon and actually uncover new concepts that you may not have thought of.

FEAR

It’s good, but make sure it doesn't stop you from taking risks. In the business we’re all in, we have to make tough decisions. The best piece of advice we’ve received on this is:

“Whatever you decide, as long as you can look back and for whatever reasons for that chosen path, you can be happy and confident in your choice at that time.”

The worst thing you can do is not make a decision because of the fear of failure.

So here we are in the middle of the Collider programme, and we can honestly say, we are excited by the next challenges that are most definitely going to be thrown our way. Bring it on!!!

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LivingLens Win the Future of Tech

6 of our startups pitched at TFM&A, battling over who could be crowned 'The Future of Tech'. The panel comprised marketing experts were judging them on their pitch style, clarity of explanation, and the potential of the product to change a market. The six startups were:

Our panel was made up of ex-SVP of Unilever Andy Porteous, Janine Hawkins who was previously Global CEO of WPP, and Dan Thwaites from iris ventures.

It was a tough call but the judges decided that LivingLens was the winner! The judges described how " they were able to present the problem they are solving in a clear way. It is true that brands keep repeating research, and at great expense, when they may have the answer already. The LivingLens product came across as new and innovative, and Carl was able to deal with the questions from the audience in a professional way."

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Meet Our 10 New Startups!

We're incredibly pleased to be about to announce our latest £1 million investment in ten start-ups! Unlike other accelerators, we partner with brands such as Unilever, Bauer Media, and BBC Worldwide, to help digital media startups create a product that is market ready from the offset. During our 13 week Collider programme, the startups are introduced to over a dozen respected corporations, engage with a large network of investors, get assigned to relevant mentors, and learn how to turn their innovative startup into a profitable, sustainable business.

Marc Mathieu, the Senior Vice President of Marketing at Unilever says: “Increasingly, having collaborative contact with startups is critical to bringing the outside in and infusing new thinking into our marketing. Collider is a great accelerator partner for Unilever and our work with them and the startups will no doubt help our brands continue to innovate in the digital marketing space.”

 

The Collider startups on the 2013/2014 programme are:

  • Ad Venture: brings the power of the internet to TV advertising. Its proprietary technology allows broadcasters to serve their audience with adverts targeted according to the profile and interests of individual viewers.
  • CampaignAmp: simply effective project management and analytics for marketing and PR campaigns.
  • Cooala: a free mobile app for consumers which aggregates news, offers, photo streams and other brand content based on users’ brand interests.
  • LivingLens: creates insight from consumer video. It puts precise consumer feedback in front of marketers and insight professionals with ease and speed.
  • LovetheLook: automatically identifies and hotspots products in any web image and offers similar buying opportunities.
  • Seenit: helps you to engage with your audience through the co-creation of video.
  • StashMetrics: analyses social media behaviour, creates value from the voice of the crowd and connects brands with the things that matter to their audiences.
  • Sponsify: helps your brand to reach a highly engaged audience on YouTube through native advertising.
  • Sumo Insight: a mobile technology platform, bringing real-time and real-context to consumer insight.
  • Unrival: unlocks new ways for innovative companies to easily identify unique sales opportunities and develop client relationships with inside information.

 

Rose Lewis, the co-founder and driving force behind Collider, comments:  “The Collider programme is unique as it is a win-win situation for both parties. The startups receive product market validation from potential customers by senior brand managers as potential buyers of the product, while large businesses can work with innovative young companies who can help them with their marketing and customer engagement.”

 

Collider was founded in 2012 and funds ten startups every year. Startups can start applying for the 2015 programme in the summer of 2014.

 

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The Future of Tech

Collider has been invited to host a competition at this year's Technology for Marketing & Advertising conference! This year, TFMA is bigger and better than ever and we're hosting a special event to host six of our innovative and disruptive digital startups who can solve problems a brand is facing. All six companies have solutions to common brand problems, such as:

  • Engaging with your consumers across the world
  • Using and analysing mobile & online video advertising effectively
  • Creating unique and motivating content
  • Harnessing your social communities
  • Powering your staff with the right tools and tech to work effectively

They will be battling it out to be crowned 'Tech of the Future' so attend the session to add your input and meet the startups.

The six finalists are:

We will announce the winner soon!

dibbz join TIGA

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Our Collider12 startup dibbz has been receiving some press attention for joining TIGA ( the trade association representing the video game industry).

Elliot Sochalldibbz co-founder and CEO, said: “Since launch we’ve seen click-through rates of 30% with our reward format - this far exceeds the industry average for mobile banner ads which currently sits at 0.39%. As part of our model, we carry out a 50/50 split with developers, so they are often getting as much as £1 from brands for every single click-through that happens in their game or app. We are very proud to already be working with some amazing studios and indie developers, who together have an install base of more than 12 million.

As a London-based startup setting out to provide an innovative means of monetisation among mobile game developers, we were always keen to become part of TIGA. We want to be even more involved in the UK game development community and help both indie developers and established studios deliver a more rewarding experience for users and greater revenue for themselves. Our goal is to bring the best rewards to the best games in a way that actually enhances the experience for players.”

Elliot-and-Nick-Dibbz

 TIGA, the trade association representing the video game industry has welcomed dibbz, a London based startup dedicated to helping developers monetise their games via real-world branded rewards, as its latest member. Dibbz’ industry-benchmarked iOS & Android SDK is designed specifically for mobile games, and generates revenue for developers by allowing brands to offer players real-world rewards in return for their in-game achievements.

Players benefit from a more engaging experience, with real rewards appropriately and unobtrusively integrated into the game. Developers benefit from top tier brand association, recurrent revenue and increased player retention. Brands benefit from click through rates 77 times higher than the industry average for mobile banner ads.

Notable games to have integrated dibbz’ SDK include 2 Player Reactor, the no.1 multiplayer game on Android, created by developer Cool Cherry Trees. Dibbz SDK utilises dynamic notification overlays and natural pause breaks, as chosen by the developer, to serve rewards to users, ensuring the continuity of the game experience. The rewards on offer are from globally renowned brands including Burger King, ASK, Zizzi, Subway and Garfunkel’s with more being added every day.

Dr. Richard Wilson, CEO, TIGA, added: “As the network for developers and digital publishers it is always encouraging to meet new members who are determined not only to help other TIGA members to be more successful, but who also have players’ interests at heart.

“Increasing the sophistication and sustainability of current monetisation methods is of huge commercial value to the mobile development sector. I look forward to seeing how the TIGA community benefits from dibbz’s ambitious plans and innovation.”