Laurence Green

Laurence Green

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Laurence is a Founding Partner of the advertising agency 101, whose clients include the BBC, Byron, Heineken, Tango and Wagamama. He was previously co-founder and Chairman of Fallon London, twice winner of Campaign magazine’s ‘Agency of the Year’ title.

Whilst at Fallon, Laurence planned the improbable resuscitation of the Skoda brand, the launch of Sony’s Bravia sub-brand with the celebrated ‘Balls commercial’ and the controversial revitalization of the Cadbury brand with a certain drumming gorilla.

Laurence has won gold and silver at the IPA Effectiveness Awards, served as Convenor of the Judges and sits on the Effectiveness Board as an Honorary Fellow. He has also chaired the UK’s pre-eminent creative awards jury and edited two books on marketing best practice.

The only agency strategist named in the Financial Times Creative Business Top 50, Laurence was a founding member of c&binet, the DCMS’s creative industries thinktank, and a founding trustee of the Marketing Academy, the not-for-profit marketing leadership mentoring organsiation.

An advertising columnist for the Telegraph for 3 years, Laurence is a trustee of Somerset House, Chairman of the British Independent Film Awards and keen runner. He is married with three daughters and a dog.