Helen Calcraft

Helen Calcraft

Helen Calcraft_headshot
: Lucky Generals: http://www.luckygenerals.com/

Helen is a co-founder of Lucky Generals – a creative company for people on a mission.

She has worked in advertising for over 20 years. Her career started with a decade at AMVBBDO (the UK’s biggest agency). This was followed by 12 years at MCBD (the agency she co-founded and which was awarded Ad of the Decade for Hovis and worked for some great brands including Hovis, Waitrose, Virgin and the Department of Health). Helen is a Trustee of Cancer Research UK, a member of the 30 Club and a proud member and former President of WACL (Women in Advertising). She has an MBA with distinction from London Business School. 

Helen has never felt more excited about her career than at this moment, building Lucky Generals with her partners Andy Nairn and Danny Brooke-Taylor. She is hoping that the harder they work, the luckier they will get. And two years into the Lucky Gs adventure, she feels truly lucky to be working for amazing clients like Paddy Power, Amazon, Unilever, Hostelworld and Twitter, alongside an astonishing team of Generals who make coming to work a daily joy.