We have exciting news! Collider12 and The Bakery are partnering with ad:tech London to find 'The Next Big Thing'. This startup competition has been organised in partnership with ad:tech London, the interactive advertising and technology conference taking place on 11 & 12 September 2013.
The Next Big Thing is a nationwide competition to identify the startups that are creating the best technology to disrupt the world’s mass communications market. Known in their industry as “B2Brand” startups, the companies scrutinised in this competition will be developing products and services that help brands better engage with their consumers by meeting the challenges of consumer engagement, analytics, big data and data management or search.
B2Brand technology is a fast-growing industry segment in the UK. According to CB Insights, business-to-business companies account for 80% of the tech startups most likely to go public in the future.
Shortlisted startups will be invited to present their businesses at ad:tech London in September in front of an experienced panel of digital marketing investors and cutting-edge brands.
The competition champion will win the opportunity to pitch their technology to a Unilever brand and hopefully pilot their technology with Unilever. They will also be fast-tracked to the final round of the selection process for The Bakery and Collider12’s next incubation programmes. In addition, the winner and two runners-up will be invited to a number of networking events and meetings with Collider12 and The Bakery investment and brand partners, enabling them to extend significantly their professional networks and gain access to potentially influential business contacts.
The judging panel at ad:tech London will include:
- Max Benitz, Principal, Ingenious Ventures
- Conrad Poulson, Head of Startup Business, Orange France Telecom
- Matt Pritchard, European Digital Planning Director, Kellogg’s
- Anu Shah, Director of Ventures, BBH Global
- Chris Sponiar, Principal, Unilever Ventures
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