Behind the Scenes: Unilever Pitch Day

Earlier this week our startups had a unique opportunity to pitch in front of a wide and very impressive audience at Unilever House. This included the Global Marketing Director, Innovation; VP of Marketing, and various senior people from Unilever Read more…


Location Apps are Making Positive Changes

It's been an important week for location technology, with Foursquare announcing some big changes in their plans to monetise their service by generating revenue outside of it. One of our startups, HitMeUp, have been also making some excellent progress with their social location mobile app. HitMeUp is designed to help you discover what's hot near you, right now. It does this by allowing you to upload your photographs onto an evolving map. The photos will only appear on the map for a limited number of hours, unless they are voted up, which adds time, using the 'Hit' button. This uniquely allows users to see where is trending, and to get involved with events local to them. EggMeUp (2) (more…)


A Summly Sell


In the last twenty-four hours the tech world has been aflutter with the news that Summly was sold to Yahoo! for the princely sum of $30 million (with 90% of that being in cash). Not too shabby for 17 year old creator Nick D'Aloisio, who said  that process has given him "an appetite for starting companies". Skeptics may say that $30 million is an extraordinarily large sum for an app which is only just about to reach one million downloads since it's launch in December 2011. Clearly there is a lot more going on here than just a startup acquisition; Yahoo! have been buying a range of small mobile startups ever since CEO Marissa Mayer joined nine months ago. (more…)