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Be Unconventional and Live

Watching a recent presentation by Bonin Bough, the VP-global media and consumer engagement at Mondelez, he ended this energetic pitch with one message, “Consumer brands need to innovate their conventional marketing approaches or they will die”. He Read more…

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Why ‘B2Brand’?

Shouldn’t we go find the next Google? The next Instagram? What about another Angry Birds? They’re creative, they use tech, no? Well, no. Our investments from Collider12 will be unashamedly ‘B2Brand’. The startups will have some smart, creative technology that Read more…

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The Product

Collider12: Where creative tech ‘B2Brand’ startups, corporates brands and investors ‘collide’ together in productive collaboration to accelerate mutual learning, earning and growth. Why? Corporates, Brands, VCs and Angel Investors seek “hot” “startups” to invest in Read more…

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A Collider12 Company…

A company that, “helps their customers to grow revenue, retain clients, maintain online their reputation and manage operations more effectively” is a good goal. The companies goal should be to, “to help customers save time Read more…

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A Wise VC Once Said…

“In a world where the costs to build a company and the technical barriers to enter a market are decreasing rapidly, marketing and brand strategy have become critical to building enterprise value” – Someone really important Read more…

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But Why Now?

Patou Nuytemans, EAME Chief Digital Officer at Ogilvy & Mather, who spoke at the Digital Shoreditch festival’s Brands Day said: “A prerequisite for a successful agency in the digital age is collaboration with the best Read more…

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Collider12

Startup? Want to productively collaborate with brands? In 2012 Collider12 will choose 10 startups to receive £100,000 of investment plus access to the best, biggest and most exciting brands and acceleration towards their next goal, Read more…

Desmond Purpleson

CEO

Locavore pinterest chambray affogato art party, forage coloring book typewriter. Bitters cold selfies, retro celiac sartorial mustache.