Each startup is eligible for benefits from partners such as AWS, Google, Microsoft, SendGrid, Hubspot and IBM and more. These benefits include discounted access to platforms, technology credits, and support from experts to help start and shape your business. We confirm these benefits annually and full details are made available at the commencement of each programme!


We have an ‘always on’ approach to applications – they’re rolling and ongoing, and we’ll accept startups each quarter. Following an initial application form, all of our startups are taken through the following stages:

  1. We’ll take a look at your application and your company, and if we think you could be a good fit, we’ll invite you for a chat to explore this further
  2. If there’s something there, we’ll invite you in for a meeting with the Collider Partners – you’ll do a quick pitch and Q&A to explore your business and your idea further
  3. Finally, you’ll have the opportunity to progress to Selection Day, where you’ll pitch to our investors. Our investors will make the final call on which startups to invite to join the Collider programme and invest in

We’ll let you know at each stage the outcome of our conversations, and following the second stage, provide more detailed feedback if it’s a no.

We do, BUT you will have to commit to bringing on an in-house developer as a priority. For later stage applications we also require the product to be built, and all IP needs to be owned by your company.


In principle we don’t, as we believe in investing in great teams. That being said, if you are a technical founder and have built something already, we’d love to have a chat.

Our programme is pretty intense – sometimes our startups need to be in two places at once, attending events, conferences, dealing with tech; all the while meeting with current or prospective clients, building proposals, seeking investment and building relationships in the ecosystem.

There are ups and downs that are part of the fabric of building businesses and having a co-founder can help you navigate these waters. Furthermore – no-one knows it all, so having a co-founder helps your business with a more rounded set of skills. You should also see Collider as an additional co-founder; we’re here to help and get you through the challenges so you can enjoy the successes.


Our applications are ‘always on’ and we’ll have a cut off quarterly for each of the four cohorts per year.

If you miss the quarterly cut off, don’t panic! Your application will go straight through to the next cohort.

If you apply to one cohort and don’t make it, you will be eligible to apply for the next cohort.

We don’t provide office space – our network is truly global and our companies are free to base themselves where they see fit.

If you are seeking office space in London or Amsterdam, we can connect you to contacts in the ecosytem and it’s up to you to take it from there.


Wherever you are right now! We will require you to come to our hosting city for workshops, corporate sessions and our social events, but you are free to remain based in the country and city of your choice.

Yes, you are.We will require you to register as a UK Limited Company and operate from the UK for a period (usually the duration of your programme). You will also have to open a bank account in the UK to receive investment. This usually takes some time and we recommend you do this as soon as you can.

Finally, we will also require you to have Advance Assurance – we highly recommend arranging this as soon as you apply as it takes at least 6 weeks to process, and will delay any investment if it isn’t in place.

We’d recommend you apply for our Open Office Hours here for further advice, or if you’re sure about your idea and have a roadmap in place to execute it, go ahead and apply. We appreciate every startup is different and are happy to talk if you’re not sure.


We invest in marketing and sales technology companies – B2B or B2B2C businesses that help corporates find, understand, engage, sell to or retain customers. If you think this is you, then get in touch!


Marketing and sales technology companies are B2B or B2B2C businesses that help corporates find, understand, engage, sell to or retain customers.

Areas of particular interest for us include:

  • Digital marketing
  • Media tech
  • Social intelligence
  • Business intelligence
  • Customer success analytics
  • Analytics
  • Data and insight
  • Account based marketing software

We’d love to hear from companies utilizing AI, natural language interpretation and voice and visual technology, as we believe these have significant potential for disruption.

If you don’t see your approach on this list but believe you fulfil our definition of marketing and sales tech – get in touch, we’d still love to hear from you!

We all know how hard it is to raise cash on your own. The Collider 4C model – cash, coaching, connections and community –  helps you find your product market fit at an accelerated(!) rate, and opens up doors that help you build meaningful relationships with customers and investors.

We’ll give you a competitive advantage and a badge, and our little black book will get you seen by more people, faster.

In a nutshell, yes. The 100k offer is for companies who have proof of value through commercial traction or prior fundraising.

We’d be more than happy to consider you for further investment, but you would need to participate in the application process with other companies.


We offer two levels of investment – one for early stage companies, one for later stage (companies with some proof of value with commercial traction or prior fundraising).

  • £50,000 for 8% to 12% of ordinary share equity in your company. Of this investment, we charge a fee of £15,000 for your time with us which means that your net investment is £35,000.
  • £100,000 for 8% to 12% of ordinary share equity in your company. Of this investment, we charge a fee of £30,000 for your time with us which means that your net investment is £70,000.

Our investments will be made under SEIS or EIS.

As one of our partners loves to say  – ‘we’re the Hotel California; you can check-out any time you like, but you can never leave!’

We invite all of our companies to attend our events, and where there’s a relevant opportunity, invite our past companies to participate in our corporate partnership sessions.

Our door is always open if you need something. We have companies from our first ever cohort who still come and ask for advice and guidance, and our numbers show that the companies that attend our events, keep in touch and let us know about the highs AND the lows are the most successful from a commercial and fundraising perspective.



Our Angel Investors are high net worth individuals who come from the marketing,  advertising and technology sectors. They are seasoned professionals with past or current experience within ad agencies, major marketing functions for corporates, or have built and sold businesses themselves.

They have extensive networks within the market and are specialists in what they do. You should come to regard your investors as your mentors and there’s plenty of chance to engage and build relationships with them.

As part of the programme, we will build and refine your proposal, pitch and sales techniques.

We’ll aim to put you in front of our corporate partner network from the fourth week onwards, initially from a mentoring perspective, so you can build relationships and understand how your technology can solve your problems.

On an ongoing basis we’ll invite you to join our corporate partner events (which are commercial opportunities) where the opportunity is relevant.

You’ll be expected to attend all of our workshops (even if you think you’ve got an understanding of the topic already it’s a great way to get to know your peers and learn from them). Furthermore, we expect you to attend our monthly portfolio reviews and our social events, and of course, opportunities with our corporate partners.

We can’t stress enough that in our experience, companies who interact the most and seize the opportunities provided are the ones who go on to be the most successful.

First of all, we’re a specialist in your sector. Secondly – we’ve got five cohorts and 42 investments under our belt – more than enough experience to know what works, and what doesn’t.

Our investors (and your future investors) come from your market, and understand it like noone else. They’re specialist themselves, and have access to networks that open doors.

Our corporate partners offer you a fast-track opportunity to commercial traction. Our sessions with these partners are curated and attended by senior individuals. Their challenges are relevant to your solution, and they’re looking to get those challenges solved, saving you time by putting you in front of the right person, at the right time.

And one more thing – our team. The decades of experience and specialism that exists in the Collider team means you always have someone you can turn to whether it’s a little niggle or an enormous speed bump.

Your time at Collider is what you make of it. You can interact a little, or a lot, or even none at all (although we love spending time with our companies). But in our experience, the ones who interact alot, and take the opportunities we can offer with both hands, are the ones who are scaling.