In fact, this works for VC’s, angels and new clients too. So, if you’ve got an incredible business, we want to hear about it, and we want to remember you above the rest.
1. Get a warm introduction.
Have a read about the people who work at Collider – stalk us, it’s okay. Have a nosey on Linkedin and see if you have any connections in common, and get yourself an introduction. If nothing turns up here, have a look through Crunchbase or Angel List and see if you know anyone we’re associated with – perhaps an investor or an alumni startup? If you’re in the industry, it’s likely you’ll be connected to someone, just do your homework.
2. Come meet us.
We’re always at industry events, whether that’s at a booth, on a panel or offering mentoring sessions, and we also offer office hours. We’ll be impressed if you really go out of your way to get in contact with us.
3. Have a top notch application.
There are quite a few websites around to help you structure your ideas, presentation, one pagers, business canvas and to find and calculate the size of the market, among other things. Here’s a good one, and another, and another.
4. READ the application form.
Your time is precious, so make sure your idea fits what we’re looking for – a B2B solution to help corporates find, understand, engage with, retain and sell more to consumers. You’d be surprised how many applications we have that are in a completely different space. Spray and pray does not work here.
5. Be clear and concise.
Ask someone to read your application and explain the following to you:
• Problem you are solving and to whom
• Size of the market and its opportunity
• Traction and progress so far
• Team (current investors, board members, advisors, etc)
• Your unfair, competitive advantage
• Go to market strategy
If they can explain the above, you are in the right path. If not, you will need to work more in your proposal.