The future of voice and its impact on customer success, experience and engagement is one you need to start working on, and fast.
As part of #ColliderPredicts, our latest series of events exploring the most cutting edge tech and how that can, and should impact your innovation, we started with voice, and what that could mean to you.
Collaborating with Unruly and their incredible Connected Home, we were joined by voices from Amazon, Matchbox Mobile and Barclays to discuss the next steps for corporate innovation where this is concerned.
Here’s our top five moves we think you could start working on now, thanks to one hell of a special panel* and a room full of high flying corporates who are already thinking “what next?”
1. Offer something substantial.
Voice will be successful for your corporate if you offer real value, otherwise you’ll risk diluting its proposition as a meaningful engagement.
Work out where you can find that meaning for your audience.
2. Don’t offer in isolation.
Avoid becoming too obsessive with voice being the next cool but weird thing — look at it as just another platform like Instagram was to Facebook.
Going forwards, your strategy needs to include voice, but not just voice. It’s another channel to tap into.
3. Get your business prepared early.
Don’t wait until you need to include voice within your strategy. Get the backend of your tech ready to integrate, even before you’re ready to use it.
4. Remember the interaction will be different
The user interface and experience with voice is entirely different to the majority of other technologies we currently use on a day-to-day basis. That means you can expect a different kind of interaction.
Think about how that could impact you.
5. Honesty and TRUST matters.
For voice to be truly successful, we need to have trust in the technology — especially as our homes are incredibly sacred spaces.
It’s up to the businesses using voice in innovative ways to make sure these experiences are truly valuable, and not just there for the sake of it.
*With thanks to:
Simon Gosling, Futurist, Unruly
Matthew Calamatta, CTO, Matchbox Mobile
Chris Chabot, Technology Evangelist, Amazon
John Cooper, VP of Mobile Payments Innovation, Barclays
Andy Tait, Co-Founder and COO, Collider
And a huge thank you to Unruly Media for hosting us in their incredible Connected Home. What a space.