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June 15th, 2016 | Amsterdam
On June 15th & 16th, Collider, London’s Leading MadTech Accelerator, heads to the Heineken Experience for two days of brand and investor interactions in the Dutch capital.
The brands are household national and international names from the FMCG, Technology, Insurance, E-commerce and Retail sectors. Representatives from each brand will be led through a day of workshops and interactive sessions aimed at fostering an entrepreneurial mindset, introducing them to new technologies and how to use the new technologies to solve new and existing challenges.
Collider Class of 2016 investor Ellen Bark-Lindhout says;
“We designed the Popup as a highly interactive workshop – for brands to learn about the various technologies the startups offer, and for startups to gain insight in the brands needs. The startups bring innovative marketing and advertising technologies, including e-commerce enablers, that help brands better understand, engage with, and sell to their consumers. We like to think “action”, so we aim to go beyond the talking and identify tangible opportunities for pilot projects.”
Rose Lewis, Co-Founder of Collider says;
“Amsterdam is a natural first city for the first Collider pop up. Its creative-minded, multicultural residents, support from the government, and headquarters of international brands, there are plenty of opportunities to help startups move between the Netherlands and London. We are looking forward to becoming involved in the ecosystem.”
This is the first international Collider ‘pop-up’ aimed at spending a short, but impactful amount of time in a MadTech hub.
Seven Collider London-based startups will be joined by four Amsterdam-based startups, who have been hand-picked by Bark-Lindhout. This will encourage a cross-cultural exchange of ideas and experiences between all the founders, with discussion opportunities built into the programme.