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The MadTech Event of the year took place March 22nd from 3:30PM at DigitasLBi – one of East London’s trendiest agencies and a partner of Collider.

Over 200 people packed in to see the Class of 2016 startups share their knowledge on the latest and greatest in marketing and advertising technology. Collider investors put a total of £700K into the Class of 2016 startups – alongside expert one-to-one coaching and incredible industry connections. All of this culminated in Demo Day – the public launch of their products.

Three of Collider’s brand partners, Haymarket, Exterion Media and Unilever, took to the stage with three Collider alumni, Momentum, Seenit, and Find the Ripple, to talk about the experiences of brands working with startups two years on from where the Class of 2016 are. Insightful and actionable discussions set the stage for the Class of 2016 founders.

Here are the Collider Class of 2016 startups.

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rtobjects helps brands showcase their products and tell new stories through interactive personal movie experiences in the browser.

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Goopi enables mass customisation of video advertising quickly and inexpensively.

[/fullwidth_text] [spb_single_image image=”14713″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” image_link=”http://goopi.tv/” link_target=”_blank” caption=”Dan Gildoni, Business Development, Goopi” width=”2/3″ el_position=”last”] [spb_single_image image=”14707″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” image_link=”http://hotstreet.io/” link_target=”_blank” caption=”Andres de la O, Co-Founder of Hotstreet” width=”2/3″ el_position=”first”] [fullwidth_text alt_background=”none” width=”1/3″ el_position=”last”]

Hotstreet uses highly localised Twitter and Instagram feeds to engage customers and drive traffic to your stores.

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Scoop Retail is an in-store digital platform that helps retailers to engage customers, empower staff and increase sales.

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Kout enables e-commerce websites to sell more products by incentivising customers through games integrated at point of sale, specifically focussing on retargeting and cart abandonment..

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Advifi is the first programmatic WiFi ad network.

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Release is a plug and play referral marketing solution that turns your customers into brand advocates.

[/fullwidth_text] [spb_single_image image=”14715″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” caption=”The Class of 2016 Demo Day Winner is Goopi!” width=”2/3″ el_position=”first”] [fullwidth_text alt_background=”none” width=”1/3″ el_position=”last”]

Dan and Rose Lewis, Co-Founder of Collider celebrate the Goopi win, taking home the prize from Collider’s Demo Day! The audience voted during each startup’s presentation regarding how they imagine using the startup’s technology within the brand or agency they work for. Ranging from not understanding the product to needing to use it right away, the Collider team weighted and added up the answers, with Goopi coming out on top. Congratulations!

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