Highlighting news in European MadTech for this week
At Collider, we like to try things. So we’re going to compile the MadTech Digest, a weekly digest of things our community is sharing, leaders new thinking, and business new in European MadTech. Got something interesting you think we should be sharing? Send it over to alexandra [at] collider.io.
UK based AdTech company Admedo has scored a fresh $6M funding round this week – that’s the second AdTech company based in Europe to receive funding according to The Drum. Is the 2015 slump destined to lead in 2016? It seems unlikely.
As AdTech public company stock dropped on average 37% in 2015, this shouldn’t be used to represent the entire ecosystem, The Wall Blog points out. M&A activity with large corporates, and a convergence of AdTech and MarTech will bring about a new life to the industry.
Econsultancy also noted the increasingly strong relationship between martech and adtech. They also recommend keeping an eye on the data, native content and mobile spaces. Oh, and publishers are finally talking about ad blocking in a constructive way.
Speaking of ad blocking, Google pulled Adblock Fast, the official Samsung API for ad blocking, from the app store earlier this week according to The Next Web. With such abruptness, we hope it’s in the interest of UX.
But are we heading into a content bubble? The CRO of Forbes, Mark Howard, thinks sponsored content might be one of the side effects of ad blocking for publishers.
We Are Social’s Simon Kemp released a massive report on world-wide digital, social and mobile usage. He then proceeded to challenge the idea that young people are leaving Facebook. Some light(ish) reading for your Friday commute.
Send us your feedback, and stay tuned for more to come next week!