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With the new year, we’re bringing in the ‘creme de la creme’ of what Madtech has to offer for 2015. And that means nine new startups have joined the Collider family. Please welcome; the Collider Class of 2015! This year, the startups have travelled from all over Europe to join our growing family and it’s bigger and better than ever before. Our founders have come from Australia, Hungary, Israel, Italy, Portugal, Slovenia, the US, and across London – and they’re all here to make a dent in the ever growing and maturing Madtech industry in the UK.

This year, the startups reflect some of the growing trends in the marketing and advertising industries, including ‘dark social’, customer segmentation, enhanced social analytics and short-form video to name a few.

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And to support our startups on their journeys we have over 12 amazing brand and agency partners – some of the biggest names in the UK, including Unilever, Diageo, Ogilvy Group UK and Havas Media UK. But no one can pinpoint the value of Collider better than our ring-leader, Rose:

“We are really excited about this year’s cohort of startups – they reflect the current trends in Madtech and should offer our brand partners fantastic opportunities to understand, engage with and sell to their customers in new and innovative ways. Our startups will get the opportunity to pitch to some of the most influential marketing and advertising people in the UK and we look forward to seeing the benefits this will bring to the founders.”

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THE STARTUPS

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Brandvee is an audience development platform for media brands that finds, tracks and targets the most influential customers who drive conversion.

Hello, we’re Burst!  We make big data from little videos and have built the world’s first social video analytics platform which helps organisations understand how to spend more effectively on short-form video.

FindTheRipple is the influencers analytics platform that provides understanding, predictions and recommendations that drive highly focussed campaign decision making in real time.

Ignidata offers affordable, actionable, real time, global insigths in to millenials and other hard to get people by rewarding them with the content they love

Pixoneye  uses people’s photos and videos that they have stored on their mobile devices in order to extract very clever data about them, completely anonymously. By understanding the user through their photos we are able to serve the right ad to the right user no matter what app they are using!

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Powr of You  is a data marketplace where consumers and brands can learn and earn from each other. Our platform provides brands with a deeper understanding of consumers across devices, browsers, and social networks.

Real Life Analytics enables targeted advertising on any digital screen. Using patented visual recognition technology we can enable every screen to recognise who is in front of it and serve them exactly the right targeted content in milliseconds.

Storesense interprets customer journeys in traditional brick-and-mortar stores using passive Wi-Fi. Our advanced proprietary algorithms drive actionable retail advice – from low traffic zone warnings and optimal in-store advertising position suggestions to the best locations for resting areas..

SyncSpot  harnesses the power of entertainment to move people by offering exclusive content that can only be accessed once a customer is at a specific location.

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Stay tuned for more in-depth info on each of the startups to come over the next couple of weeks!

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